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The World's Number One Premium Gin BOMBAY SAPPHIRE Launches Bar Quality Ready-To-Drink Gin & Tonic

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#gin #tonic #mixology #gintonic
Published
05/02/2021 by

BOMBAY SAPPHIRE announces the launch of BOMBAY SAPPHIRE® & TONIC Ready-to-Drink (RTD), giving consumers the opportunity to enjoy the world's number one premium gin by volume and value as a bar-quality Gin & Tonic serve, whatever the occasion, wherever they are. The much-anticipated offering combines the brand's heralded, vapour-infused London Dry Gin with the perfect balance of tonic water, for a superior taste experience. 

BOMBAY SAPPHIRE has been disrupting the category ever since its iconic blue bottle landed on shelves within a sea of green glass. Now, with the introduction of the new BOMBAY SAPPHIRE® & TONIC, fans can expect a drink that stays true to the brand's long-standing commitment to only the finest ingredients.

The RTD trend is increasing across the US, driven by consumer demand for drink options that are easy to enjoy to-go and on-the-go. Working together, Master of Botanicals, Ivano Tonutti and Master Distiller, Dr. Anne Brock, spent time refining a formula that answers the demand for a product that doesn't forego quality for the sake of convenience.

Natasha Curtin, Global Vice President for BOMBAY SAPPHIRE comments:

"Following the successful launch in Europe earlier this year, I am pleased to announce the latest addition to our growing portfolio, which hits shelves nationwide in April 2021. We're extremely proud to say that we've created an RTD befitting the BOMBAY SAPPHIRE name in terms of taste, quality and ingredients. We look forward to shaking up this category with sophisticated options that promise to be unrivalled when it comes to taste."

BOMBAY SAPPHIRE® & TONIC is also available in a more mindful option, BOMBAY SAPPHIRE® & LIGHT TONIC. With only 90 calories and 0 sugar, BOMBAY SAPPHIRE® & LIGHT TONIC offers balance-seekers a more mindful drink experience without compromising on taste. Both BOMBAY SAPPHIRE® & TONIC and BOMBAY SAPPHIRE® & LIGHT TONIC are best enjoyed cold, straight from the fridge. Whatever the occasion, whether it is al-fresco events, relaxing at home, entertaining friends or on the move, the pre-mix is skillfully crafted to showcase the signature citrus notes of BOMBAY SAPPHIRE® gin. Delivering against the promise of quality, the final product contains no artificial flavours or colors.

The sleek, matte finish packaging has been carefully designed to preserve the standard of the serve both on-shelf and once purchased. The material helps protect the liquid from sunlight, keeping it fresher and colder for longer. Available in a pack of four, both the can and cardboard holder are 100% recyclable.

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