TimeVallée celebrates the opening of its first store in Canada

Published
08/11/2024 by

In a notable expansion, Swiss multi-brand watch retail concept, TimeVallée, is excited to announce the opening of its first flagship store in Canada, in partnership with Maison Birks. Nestled within the highly anticipated Royalmount Center in midtown Montreal, the store is set to open to the public on September 5th, 2024.  With this new location TimeVallée is also celebrating the milestone of its 50th boutique worldwide.

TimeVallée's Montreal store will offer a comfortable 2,800 sq. ft. space to discover a curated selection of watches from seven of the most prestigious Maisons worldwide: Baume & Mercier, Cartier, Chopard, Grand Seiko, Jaeger-LeCoultre, Panerai and Piaget. Each Maison is presented in a distinctive setting that emphasizes its heritage and craftsmanship, designed to engage enthusiasts of horology.

The store will feature distinct architectural details to enhance the client experience including open exhibition areas and the emblematic elements of the multi-brand concept such as the watchband-inspired marquee.

With a 145-year legacy of high-quality craftsmanship and extensive expertise, Maison Birks proves a natural partner for TimeVallée as they begin their foray into the Canadian market. Always striving to provide a refined atmosphere for clients, Maison Birks is well known for its excellent customer service and ability to create unique experiences, aspects that will prove invaluable to making TimeVallée's introduction a success.

"We are proud and thrilled to partner with TimeVallée to bring our knowledge of the Canadian luxury landscape to this innovative luxury watches retail concept." says Jean-Christophe Bédos, President and CEO of Birks Group Inc. "As the demand for high-end watches continues to grow in CanadaMaison Birks is uniquely poised to service the needs of watch enthusiasts."

TimeVallée's inaugural store opening at the Royalmount Centre represents a significant achievement, showcasing its unique concept that extends beyond traditional retailing within an innovative department store in Montreal's new midtown.

The TimeVallée store eagerly anticipates welcoming curious visitors to explore its new location.

TimeVallée Montreal's store location : 8500 Decarie Boulevard, Unit D100A, Mont-Royal, QC
Canada H4P 2N2