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Tony Goldwyn and Firstleaf Unveil Brand Campaign and Limited-Edition Wine Collection

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Published
09/24/2024 by

Firstleaf, the most personalized wine company in America, today announces its first-ever celebrity partnership with award-winning actor and director, Tony Goldwyn. The partnership is inclusive of a digital campaign and a limited-edition wine bundle that is available now for purchase at www.firstleaf.com.

Tony Goldwyn, a long-time wine enthusiast who loves discovering new varieties, embodies the ethos of the Firstleaf customer and supports the brand's mission of putting the joy back in wine exploration by removing the guesswork. Starting with a simple quiz, Firstleaf combines Old-World winemaking traditions with its patented technology to offer the most personalized wine shopping experience so finding new wines is more enjoyable and efficient. Goldwyn worked directly with Firstleaf's Head of Winemaking, Dr. Marinda Kruger, to curate a selection of six exceptional wines that reflect both his personal taste and appreciation for quality.

"Partnering with Firstleaf is a dream come true for me as a wine lover," said Tony Goldwyn. "I've tasted some incredible wines that I wouldn't have discovered otherwise, thanks to Firstleaf. Their unique approach to wine curation perfectly matches my passion for exploring new and exciting varieties. I had a fantastic experience working with their team, and I'm thrilled for everyone to try the wines I've selected!"

Available just in time of the fall and winter holidays, the collection features a diverse range of whites and reds, including:

  • FogBreak 2021 Grüner Veltliner (Monterey County, California): One of Tony's favorite Firstleaf wines. This Grüner Veltliner is crisp and minerally with just a touch of fruit.
  • Les Bottes à Terre 2022 Grenache Blanc (Paso Robles, California): Tony enjoys the complexity of this dry Grenache. It has a nice depth and body with floral and fruit notes.
  • Wisdom Point 2021 Rosé of Grenache (Piekenierskloof, South Africa): This is a balanced rose that Tony continues to enjoy. It's not too sweet, has subtle citrus notes, and a clean finish.
  • Gradino di Pietra 2022 Heritage Red Wine Blend (Terre Siciliane IGT, Italy): An everyday drinkable red. It's an instant crowd-please with red fruit on the nose and warm notes of vanilla and caramel.
  • 1/3 WA 2020 Syrah (Columbia Valley, Washington): Tony loves a bold Syrah, and this one does not disappoint. It's medium-bodied and has a bit of spice with a dry finish.
  • Contre-Jour 2021 Red Blend (Minervois AOC, France): This is an intriguing French red that Tony loves to uncork with friends. It's earthy and spicy with beautiful tannins.


"We are thrilled to work with Tony and think he is the perfect partner for Firstleaf," said Geoffrey Sanders, Firstleaf's Chief Marketing Officer. "He has a true respect for the art of wine making, and believes in our mission that wine discovery should be fun, not difficult or overwhelming. We hope that with Tony's incredible platform, community, and following, we will be able to show that Firstleaf has created the superior way to explore and shop for wine."

"Tony has been an exceptional and committed partner from day one," said Richard Preciose, Senior Director of Brand, Creative & PR at Firstleaf. "With this being our inaugural celebrity campaign, Tony introduces an exciting dynamic while staying approachable. Our goal was to create content with him that truly illustrates our wine selection process and reassures new members that it can be simpler than they might think."

For more information about the limited-edition collection and to join the wine discovery journey with Tony Goldwyn and Firstleaf, please visit www.firstleaf.com/sip, and follow @firstleafwine on Instagram and Facebook.

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