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TravisMathew Launches First-Ever Women's Apparel Collection

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#apparel #clothes #fashion #style
Published
05/27/2022 by

TravisMathew has announced its official launch of TravisMathew Womens, the brand's first-ever apparel collection made for women. The new collection will take an elevated approach to the trend towards casualization – made for the women that do it all and to be a bridge between comfort and fashion.

Beginning today, the women's line will be available direct-to-consumer online and in the majority of TravisMathew retail locations nationwide. The new collection consists of knits and layers in wearable colors and high-quality fabrics. Customers can expect to find wardrobe staples and hard-hitting pieces that transcend every woman's closet.

"We have a fast-growing customer base where over 25% of purchases are made by women, so we know there is already a demand and we have been working on a strategy to launch a women's line for a long time," said TravisMathew CEO Ryan Ellis. "We didn't plan on launching this new line until we identified a gap in the market for our line, which we see landing between comfort and fashion. We are proud to announce this launch and excited about the opportunity for this new women's sector to be one of the fastest growing areas of our business moving forward".  

As one of the most popular menswear brands in the country, TravisMathew is incredibly excited to launch their women's category. Designed for an intuitive fit and soft, lightweight feel, TravisMathew Women's follows the success of their first-ever women's product featured in the 2021 His and Hers Cloud Collection, which sold out in a matter of days. 

"We see elevated casualwear for women as a white space in the market and set out to create a line that filled this void, while still following the brand's vision of crafting apparel that truly epitomizes our California roots," said Lindsay Browder, TravisMathew's Director of Women's Product. "The line is designed to take an elevated approach to the trend of casualization with the goal of being the go-to brand for customers who are looking for apparel that lives outside of niche trends and fads. Our product will be offered in fabrics that rival the luxury brands, in accessible designs that can effortlessly transition a modern woman through her busy life."

TravisMathew values the voice of their customers and plans to shape the future of the line based on customer feedback and support. The initial women's line is an item-driven collection, and the brand will look to expand in the fall to showcase a full-fashion line and even more so come spring 2023.

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