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TUMI Unveils First Men's Fragrance Duo: AWAKEN [08:00 GMT] And UNWIND [20:00 GMT]

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#perfume #fragrance #beauty #scent
Published
08/03/2020 by

TUMI, the leading international travel and lifestyle brand, announces the launch of its first men's fragrance experience, AWAKEN [08:00 GMT] and UNWIND [20:00 GMT]. Created with global citizens in mind, the two fragrances were crafted with elevated ingredients sourced from every time zone. AWAKEN [08:00 GMT] and UNWIND [20:00 GMT] reflect the lifestyle of the modern man whose non-stop connected life is marked by the precision of Greenwich Mean Time.

"To architect a TUMI fragrance experience, we created scents that will seamlessly accompany him throughout his journey. Whether it be his daily commute or traveling to a new destination, the fragrances are an intentional add on to his signature kit," says Victor Sanz, TUMI's Creative Director. "TUMI has always been synonymous with excellence in design, functionality and quality. For our first foray into fragrance, I wanted to ensure every detail was meticulously crafted to speak to our legacy as a travel lifestyle brand."

AWAKEN [08:00 GMT] is a fougere citrus woody fragrance that serves as an energizing accessory to boost his day. It is refreshing, revitalizing and stimulating. It is based on the power of dreams, and the limitless mentality of the man who wears it. A powerfully fresh scent full of dynamism, it invites him to experience each day and each moment to the fullest.

UNWIND [20:00 GMT] captures the essence of discovery invoked by travel and examines the feeling of being transported. Exploring the unique contrast between freshness and warmth, it is crafted for the contemporary man who approaches life with casual charm and timeless style.

Aimed to accompany him through his day, his travels, and beyond, both fragrances are highly concentrated and feature a patented anti-habituation technology that make them ultra-long lasting.

Designed to reflect the TUMI DNA, the flacons are elegant and timeless and fit effortlessly in his hand. The heavy sleek glass of the bottle adds to the luxurious aesthetic, while the innovative locking mechanism captures TUMI's functional superiority. The red actuator on the cap adds a finishing touch that ties in TUMI's heritage.

AWAKEN [08:00 GMT] Scent Notes
Top: Bergamot, Grapefruit, Coriander
Middle: Clary Sage, Fir Needle, Cypress
Base: Olibanum, Patchouli, Cedarwood

UNWIND [20:00 GMT] Scent Notes
Top: Aquatic, Lemon, Ginger
Middle: Lavender, Sage, Geranium
Base: Vetiver, Oud, Sandalwood

TUMI AWAKEN [08:00 GMT] and UNWIND [20:00 GMT] will retail for $100 for 100ml exclusively in the US on TUMI.com and at TUMI retail stores, as well as at Bloomingdales locations nationally, beginning in August 2020.

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