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Using Your CRM to Engage with Customers When and Where They Want in 2024

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Published
11/16/2024

In 2024, the purpose of a CRM has evolved. It’s no longer just a tool for managing customer data—it’s a lifeline for brands wanting to engage their audience meaningfully. A quality CRM enables businesses to meet customer expectations by allowing them to decide how often they hear from you, how you reach them, and what kind of updates they receive.

Modern customers value control over their interactions. Failing to respect their preferences often leads to frustration, quick unsubscribes, or worse—being marked as spam. With patience at an all-time low, businesses cannot afford these mistakes. A well-implemented CRM ensures precision, helping you engage on the platforms your customers prefer.

Here’s how you can leverage your CRM to connect effectively through today’s favorite communication platforms.

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