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Victoria's Secret Announces Return of Adriana Lima With New Heavenly Eau de Parfum Campaign

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Published
04/12/2023 by

Victoria's Secret announced the newest Heavenly Eau de Parfum campaign, highlighting the brand's timeless fragrance with global fashion icon, mother and advocate, Adriana Lima. This fragrance campaign marks her return to the brand, with more to come throughout the year.

Captured by visionary photographer Sølve Sundsbø, Lima embodies Heavenly's signature warmth and luminous glow within the campaign. The imagery evokes a light and airy ambiance, a nod to the fresh and sophisticated notes within the perfume. The reimagined bottle was designed to complement the timeless radiance of the fragrance.

"I'm so excited to be working with Victoria's Secret again, the brand has always been like family to me. Being the face of this iconic campaign and fragrance is so special because it beautifully compliments a woman's radiance, which is symbolic of Victoria's Secret's inspiring mission of celebrating every woman. It was amazing being on set again with everyone, and we had the best time bringing this message to life through this timeless fragrance," said Lima.

"It is an honor to have a global icon return as the face of our new Heavenly Eau de Parfum campaign. Adriana is not only a beloved part of the Victoria's Secret family, but she also encapsulates the essence that makes this fragrance a treasured favorite. As always, Adriana's captivating energy on the set of this campaign brought the glamorous and luminous feel of this fragrance to the next level, and we can't wait to share it with everyone," said Tracy Deleu, Vice President of Creative for Victoria's Secret Beauty & PINK.

This Eau de Parfum opens with a hint of effervescent fruits, and transitions into a bouquet of romantic white florals at its heart: freesia, lotus and jasmine. Enveloped in gold musk, creamy sandalwood and bourbon vanilla, this signature fragrance is pure, sophisticated warmth.

The full Heavenly collection also includes Heavenly Dream Angel Eau de Parfum, a radiant gourmand fragrance that includes notes of raspberry nectar, amber crystals and prismatic musk. The facets within the fragrance reveal a bright strength with tender depth; the bright sister to a luminous classic.

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