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Vince Camuto Introduces Wonderbloom Bliss EAU de Parfum, A Radiant New Expression

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Published
05/07/2026 by

Wonderbloom Bliss builds on the delicate yet strong spirit of its predecessors, Wonderbloom and Wonderbloom Haze, extending the signature family into a joyful new expression. Anchored by radiant freesia – a luminous thread that runs throughout the collection – Wonderbloom Bliss celebrates the brand's hallmark blend of bright florals, succulent fruits, and warm, sensual woods – a modern expression of femininity that feels radiant, confident, and uniquely personal.

"Continuing my journey with Vince Camuto through Wonderbloom Bliss is such a delight and this next chapter feels warmer and more grounded, while still full of light," said Phillippe. "Wearing it has helped me tap into an inner confidence, and I can't wait for others to feel that same sense of becoming when they spritz it."With the launch of Wonderbloom Bliss, a new magical campaign comes to life.

Welcome to the enchanting world of Wonderbloom – a surreal floral dreamscape where oversized blooms and radiant color transform nature into something extraordinary. Emotions are amplified through bold, mysterious, and deeply charming beauty. Step into a garden of exuberance and vibrant energy, where a luminous stroll awakens the senses and transforms everyday moments into something magical.

Inspired by the dreamy yet confident spirit of the campaign, Wonderbloom Bliss opens with a radiant blend of juicy lychee, water jasmine, and orange blossom water, delivering an immediate burst of freshness and lighthearted joy.

At its heart, creamy orchid unfolds into a bouquet of soft jasmine petals and freesia, creating a luminous floral harmony. The fragrance settles into a sensual amber base of sandalwood and musks that leaves a glowing, skin-like warmth.

Effortlessly radiant and emotionally uplifting, Wonderbloom Bliss captures the feeling of stepping into your most confident self.
It is the must-have fragrance of the season – a luminous, joyful scent perfect for layering or wearing on its own to feel radiant all day.

The result is a modern amber floral that feels both captivating and serene – vibrant, uplifting, and designed to leave a soft, radiant aura on the skin.

"With Wonderbloom Bliss, I wanted to compose a fragrance that matched a woman's confident energy, where rich warmth supports passionate florals," said Clement Gavarry, Principal Perfumer, creator behind the scent. "It's untamed beauty with refined depth – the kind of scent that amplifies your natural aura."

"Wonderbloom Bliss represents a natural next chapter for both the collection and our partnership with Ava," said Lori Singer, President of Parlux. "She brings a genuine sense of authenticity and perspective that aligns seamlessly with the spirit of Wonderbloom, expressing a modern femininity that feels both relevant and enduring."

Wonderbloom Bliss is housed in the collection's signature bottle, now adorned with a soft pink sculpted petal cap. Each petal forms a radiant bloom that reflects the fragrance's gentle warmth, optimism, and natural beauty.

 

Fragrance Notes:
Top: Lychee, Water Jasmine, Orange Blossom Water
Heart: Orchid, Jasmine Petals, Freesia
Base: Sandalwood, Amber, Musks
The 3.4 FL. OZ./100 mL Eau de Parfum Spray will retail for $108 and launch at Nordstrom, Macy's, and on vincecamuto.com in April 2026.

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