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Watkins Is Feeling Sweet About New Bitters Launch

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#bitters #cocktails #mixology #cocktail
Published
10/10/2021 by

Just in time for holiday toasts and seasonal sips The Watkins Co. is bottling everything it has learned from 150 years of perfecting flavor and bringing it to liquor stores and cocktail/mocktail lovers across the U.S. Watkins Bitters are crafted from natural, high quality ingredients to create complex flavor profiles in two classic varieties: Aromatic and Orange. They are the perfect holiday complement to top shelf liquor selections or as a flavor boost to winter mocktails.

The new Watkins Bitters are made with premium-grade quality fruits and spices, with no artificial colors or flavors:

A trusted brand in home kitchens for generations, this new offering is a natural step for Watkins who saw an opportunity to bring its at home flavor expertise to a growing number of home cocktail and mocktail enthusiasts. Both bitters come in 4 fl. oz. and 11 fl. oz. glass amber bottles with a beautifully-designed label to add a note of distinction to any home bar.

"It is not just home cooking that saw an upward trend this past year; we now have quite a few home cocktail enthusiasts who have been perfecting their mixology skills," says J.R. Rigley, president, The Watkins Co. "Our focus has always been on providing consumers with the very best at home flavor experience, so moving into the beverage category and meeting a need for bitters carefully crafted with natural ingredients is a great opportunity for us—and great news for home bar aficionados looking for accessible, high quality flavorings."

All Watkins products are Non-GMO, free from dyes, high-fructose corn syrup, added MSG and other artificial ingredients. Watkins Aromatic Bitters and Watkins Orange Bitters are now available online at Watkins1868.com, amazon.com and at select liquor stores nationwide. The MSRP is $8.99 (4 fl. oz.) and $14.99 (11 fl. oz.).

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