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White Claw® Connects With Cultural Groundbreaker T-Pain To Debut a Bottomless Smart Cooler

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#cooler #icecooler #clawcooler #hardseltzer
Published
07/11/2024 by

White Claw is all about making meaningful connections. So today, the creators of the world's most iconic flavors of hard seltzer at the heart of summer parties since 2016 are announcing a partnership with GRAMMY® award-winning artist, producer, songwriter, entrepreneur and global cultural icon, T-Pain, to help ensure no cooler goes empty this Fourth of July weekend. With the coming together of two cultural innovators, you never have to stop the party, not even to go get more White Claw. 

Here's how it works: White Claw is unveiling its innovative new CLAW™ Cooler, a high-tech cooler that automatically detects when you need more White Claw and helps order more to your door, so you can continue to Grab Life By The Claw™—White Claw's mission to make sure everyone makes more meaningful connections and maximizes time with friends. DoorDash is separately offering a $0 delivery fee relating to delivery of certain alcohol products during the July 4th holiday season, including White Claw.

There's no better partner to launch the bottomless CLAW™ Cooler than White Claw superfan and perpetual life of the party, T-Pain. T-Pain knows a thing or two about keeping good times pumping, and he debuts the CLAW™ Cooler in a new video, live on T-Pain's Instagram, as well as White Claw's Instagram and YouTube.

"I've been a long-time White Claw fan, and trust me, nothing brings the vibes down faster than when the cooler runs out," said T-Pain. "I'm thrilled to launch the CLAW™ Cooler with White Claw so you can keep connecting with friends and not worry where your next White Claw is coming from this summer."

White Claw Introduces The Bottomless CLAW™ Cooler 

The CLAW™ Cooler is a first-ever cooler designed for an endless stock of ice cold White Claw, even without ice! Besides the iconic flavors of White Claw, the magic inside it involves a specialized sensor that detects when the stock is running low and prompts the user's smartphone whether they need to refill. The CLAW™ Cooler is temperature controlled via a rechargeable battery, it boasts an LCD interface for emptiness levels and alerts, and it has waterproof Bluetooth® speakers so you can blast T-Pain all summer long. Consumers get a chance to win a CLAW™ Cooler by being a new or existing member of the White Claw loyalty program, White Claw Shore Club, at whiteclaw.com/clawcooler. Winners will receive a CLAW™ Cooler with a $1,000 gift card for summer celebrations. See official rules HERE.

"When you're at a grill out, pool party or picnic this summer, you shouldn't have to worry about anything other than connecting with friends and family," said Kevin Brady, Vice President of Marketing, White Claw. "This July Fourth, fans can just focus on having fun, enjoying the sunshine, and making meaningful connections. Let us help keep the party going with cold, great-tasting White Claw." 

Delivery Deals On All White Claw Products This Fourth of July 

If you don't get your claws on a cooler, don't sweat it. DoorDash is making refills easy with $0 delivery deals** through July 7, 2024 to help make sure no cooler runs out of White Claw this Fourth of July weekend. Restock your favorite White Claw products like White Claw Hard Seltzer, White Claw Tequila Smash, White Claw Premium Vodka and White Claw Vodka + Soda now on DoorDash! Terms and conditions apply. See complete rules HERE. 

The CLAW™ Cooler and promotion are an extension of White Claw's Grab Life by the Claw™ initiative announced in April. The new platform and campaign encourage White Claw fans to embrace spontaneity and inspire experiences together, urging everyone to seize opportunities for real meaningful social connections. The U.S. campaign is live now across multiple channels.  

To learn more, follow @WhiteClaw on Instagram, or visit whiteclaw.com.   

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