If you have clicked on this piece, you might want someone on your side about why you should make an extravagant purchase. Perhaps you want to choose the premium brand at the supermarket instead of the everyday value. Maybe you want to choose the viral mascara on TikTok that costs the same as a tank of fuel. Or, you might just be looking for a little dopamine hit in a bleak world.
Whatever your reason, adding a little luxury into your life shouldn't inspire guilt, especially if it's within your budget. There are plenty of reasons to go ahead and tap that card, which is what this piece is going to take a look at.
The day-to-day products that someone gets are nothing special because they have lost their novelty, which means that they will not make you feel as excited as if you treated yourself to something different or a little high-end.
The branding has a lot to answer for, but luxury items can help someone feel like they are treating themselves to something rather than just grabbing the essentials that they always use. A prime example of this would be to get three-ply extra soft toilet tissue instead of your regular 'on offer' two-ply—a real treat for both the tush and the mind.
While a higher price point does not always equal higher quality, there are many cases where it is true. The idea is that the more money that is poured into a product, the higher quality of the ingredients, the higher the quality of the experience, the better for you.
While it is up to you to decide whether a certain product is worth the price and to do your due diligence on reviews, ingredients, and claims, brands that have decent recognition and a trustworthy reputation can be worth investing in.
This is also an important thought for businesses that want to treat their employees. If you want to reward your employees, it is worth focusing on something that is high quality. For example, if you want to get employees or colleagues some chocolates, choose to get corporate chocolate gift boxes that are styled to look special and include chocolates that can't be grabbed from the local supermarket. Taking care to select unique chocolates also demonstrates how much you value your employees.
It can detract from an experience if you invest in a service or a product that might not be the real deal.
Even if you had an identical item, with one branded and one non-branded, it is only human nature to gravitate toward the branded item to ensure they are getting a true luxury good.
These are just some of the reasons you should definitely add a little luxury into your or someone else's life if you are thinking of gifting something. If that isn't enough, then just because it will make you happy for a little while is!