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WILBUR: Rebirth of the American luxury brand

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Published
11/26/2023 by

WILBUR Watch Co. has a vision for the future of time telling. This vision is built from the dreams of machines. Machines can dream? Yes, they can. These dreams manifest themselves in the form of watches, designed in the USA and full of life. These are not mere watches, but "wrist art" for those looking toward the future.

Jason Wilbur, the award-winning designer, engineer, and founder of the WILBUR brand is on a mission to build the next American luxury brand based on the limitless mindset of the American pioneer. "This is all about taking design and engineering on an exploration mission. We don't do focus groups and we don't make derivative products based on what everyone else is doing. We are forging our own path. We feel it is our duty to the original risk takers and pioneers to build something new based on looking forward."

WILBUR Watch Co. is dedicated to reshaping the image of American luxury. Jason Wilbur says, "We are not about snobby reflections of the past. We are a design-driven brand making things that are highly challenging that we believe in deeply. Our brand is closer to NASA than it is to traditional luxury brands. This is why you will see us using carbon fiber and titanium before gold and diamonds."

The new WILBUR LEO timepiece, the JW1.5 is the fifth in the award-winning series of WILBUR's most daring of designs. Designed by Jason Wilbur himself, the LEO exemplifies the brand mission and represents it in it's most physical state. The LEO is truly born from dreams of machines. The LEO JW1.5 is made in Switzerland with the Wilbur Engine One automatic jump-hour movement. The 8-part case is capped in antireflective sapphire on front and back and comes in black titanium and titanium nitrate, champagne gold. The patent-pending LEO JW1.5 is limited to 25 pieces and retails for $36,500.

To find out more about the WILBUR Watch Co. brand and retail partners visit WilburCo.com

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