For over 100 years, ZEISS has provided cinematography lenses to filmmakers at all levels. From their headquarters in Germany, each cine lens is designed and manufactured at the highest quality and exhibits the versatile look with neutral color rendition ZEISS is known for. That aesthetic was applied to the brand's expansion into the greater Los Angeles area. The Cinema Lens Demo Center in Sherman Oaks, which opened earlier this spring, personifies the junction between history, technology, and artistry.
Upon arrival, visitors are immersed into what can be likened to a museum, with one-of-a-kind vintage ZEISS lenses, microscopes, and binoculars on display as a nod to the rich company history. A few steps further and you've entered a sleek, bright white haven tailor-made for filmmakers. The space boasts a 9-seat 4K HDR theater, full editorial suite with DaVinci Resolve and Nuke software, and lens projection bay equipped with GECKO-PRO technology. The prep floor is replete with third-party cameras ready to be outfitted with ZEISS optics.
Private demonstrations are appointment-based, primarily targeting cinematographers eager to learn about large format capabilities, or other unique optical opportunities ZEISS can support. Although the showroom is intended for these consultations, the facility will be utilized for educational workshops and events regularly.
"ZEISS is committed to serving the artistic community," explains Snehal Patel, ZEISS Cine Sales Manager at a press preview. "Our goal is to create a home for cinematographers in Los Angeles, where they can experience all of our offerings."