Birks unveils the first 200 diamonds from Quebec

05/11/2017 by

Birks today proudly unveiled the first 200 diamonds from Quebec's Renard diamond mine, owned by Stornoway Diamond Corporation. Located 250 km north of the Cree community of Mistissini and 350 km north of Chibougamau in the James Bay region of north-central Quebec, the Renard mine is Quebec's first diamond mining operation.

Birks had already made a commitment to offer exclusively Canadian diamonds for its engagement rings. In 2010, Birks was the first jeweller to feature diamonds from the Victor mine in Ontario. Birks guarantees the traceability of each Canadian diamond, from the mine where it originated to the finished product, thereby guaranteeing a 100% ethical diamond.

Quebec's first diamonds will be publicly unveiled at an event attended by members of the business community, customers and journalists at the Birks store on Phillips Square in Montreal. The diamonds will be on display at the store for before travelling to other Birks locations (including LavalSte-Foy and Ottawa) over the next few weeks. The selection presented is a fine sample of Stornoway's production, with diamonds ranging from 0.18 carats to a magnificent 10.01 carat stone. The stones can be purchased individually as loose diamonds, or mounted into a ring, pendant or earrings, according to the customer's wishes.

"We're very proud to unveil the first certified diamonds from a mine in Quebec. Established in Montreal in 1879, Birks is a resolutely Quebec and Canadian brand. With this year being Montreal's 375th anniversary and the 150th anniversary of Canadian Confederation, we are delighted to unveil these exceptional diamonds, which come directly from Stornoway's Renard mine in Quebec. They are an outstanding example of the quality of our natural resources. As a Canadian leader in the jewellery market, we are convinced they will appeal to our customers, who are increasingly interested in knowing the provenance and traceability of precious stones," said Jean-Christophe Bedos, President and CEO of Birks Group Inc.

"Stornoway and its partners are pleased to see the first certified Quebec diamonds offered to customers of the legendary Birks store. Mined in Quebec, they are the culmination of many years of hard work and numerous partnerships with local communities of MistissiniChibougamau and Chapais, national, international and Quebec-based institutions. We are grateful to Birks for its commitment and could not be more pleased to see Birks creations featuring Renard diamonds," added Matt Manson, president and CEO of Stornoway Diamond Corporation.

Each stone, displayed and available for purchase in the store, comes with a Birks Quebec diamond certificate of authenticity and a unique serial number to confirm its provenance and traceability. Each stone will be micro-engraved with the maple leaf and the fleur de lys, symbols of Canada and Quebec respectively, visible only with a 10x magnifying glass.

With these new diamonds, Birks will expand its offering of Canadian stones, in keeping with its commitment to its customers.