High fashion. Italian style. Traditional craftsmanship. Global consciousness. Gucci embodies all these characteristics, producing exquisitely crafted luxury goods with a thoroughly modern sensibility. Ever since Guccio Gucci founded the house in Florence in 1921, the brand has been a destination for the world’s most discerning men and women. Gucci represents the best of Made in Italy with its inimitable combination of opulence, high artisanry and contemporary glamour. Today, the House’s commitment to excellence continues under the vision of Creative Director Frida Giannini, who has enriched its legacy with an exacting offering of handbags, shoes, and critically acclaimed fashion collections, as well as children’s clothing, small leather goods, jewelry, fragrances, and other timeless lifestyle items. Every Gucci piece carries with it close to a century’s worth of artisanal quality and unparalleled design. As Gucci readies for the next ninety years, the House looks to the next level of corporate responsibility. From sustainability to philanthropy, Gucci is committed to its role in the global community. It voluntarily obtained SA8000 certifications that seek to progressively reduce its environmental footprint and is also actively involved in philanthropic initiatives that support both women's rights and arts preservation. In 2005, the House entered into a long-term partnership with UNICEF and since then has committed more than $12 million in support of the organization’s women's and children programs in Africa and Asia. Gucci also collaborates with the Kering Corporate Foundation to combat violence against women. On the cultural front, the company works closely with Martin Scorsese's The Film Foundation to fund the digital restoration of cinematic masterpieces, such as La Dolce Vita and Once Upon a Time in America.