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Cambria Hotels Grows Texas Portfolio with Waco Opening

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Published
12/09/2023 by

Choice Hotels International, Inc. (NYSE: CHH) continues the rapid expansion of its contemporary upscale brand Cambria Hotels throughout the Southwest and in locations with strong business and leisure demand with the opening of the Cambria Hotel Waco University Riverfront.

The four-story, 130-room property is the ninth Cambria Hotel to open in the Lone Star State, joining Austin Downtown, Austin Uptown, Austin Airport, Houston Downtown, McAllen, Plano, Richardson and Southlake. Cambria Hotels is dedicated to bringing modern, upscale accommodations to travelers' favorite destinations. This new property will offer another exciting option for guests looking to explore Texas, one of the fastest-growing states in the country. 

"With a rich history anchored by academia and agriculture, Texas is quickly becoming a hub for vacationers and business travelers alike," said Indy Adenaw, senior vice president and general manager, upscale, Choice Hotels. "We look forward to expanding Cambria's unique offerings and top-notch amenities to even more guests in the Lone Star State with the opening of the new Cambria Hotel Waco University Riverfront."

Conveniently situated at 110 South Martin Luther King Jr. Blvd, the newest Cambria features locally inspired design and décor and upscale amenities, including:

  • Sophisticated guest rooms with design-forward fixtures, abundant lighting and plush premium bedding
  • Immersive spa-inspired bathrooms with Bluetooth mirrors
  • Elegant onsite dining with menus that capture the local flavors, local craft beer, wine and specialty cocktails, as well as to-go options and a refreshing coffee and juice bar
  • State-of-the-art fitness center
  • Multi-purpose indoor and outdoor spaces for work or relaxation, including an outdoor patio, hot tub, and 2 pools in the courtyard area.
  • 7,000 square feet of stylish meeting and event spaces, including separate banquet, board and wine rooms
  • Cambria Contactless Concierge text messaging service for housekeeping requests, to-go food orders and more
  • Mobile check-in option
  • Free WiFi and other tech-friendly features

This new property, along with those across the entire upscale segment, are connected by the award-winning loyalty program Choice Privileges. Through the program, members can earn and redeem points at over 7,000 hotels across a diverse portfolio of brands with locations in 46 countries and territories. With the Choice Privileges Mastercard, cardholders can earn more points faster, including on everyday purchases including gas and groceries.

Choice knows that while its franchisees are in business for themselves, they are never by themselves, with the operations and management systems and tools they provide. All owners and operators have access to Choice's suite of proprietary, cutting-edge cloud-based solutions, including the choiceEDGE guest reservation platform, the choiceADVANTAGE property management system, and Your Key to Profit, a mobile-friendly platform with profitability tools including G3, a revenue management resource to help franchisees effectively manage room rates, distribution channels, and inventory. Additionally, Choice University, the most widely awarded learning program in the hospitality industry, delivers customized and always evolving learning and development resources. From pre-opening to grand opening and every day forward, Choice provides hotel owners with best-in-class resources to help them maximize the return on their investment.

The Cambria Hotel Waco University Riverfront was developed by KB Hotels, LLC, an award-winning hotel development company located in central Texas. There are currently more than 68 Cambria hotels open across the U.S. in popular cities such as Chicago, Los Angeles, New York, New Orleans, Portland and Phoenix, with nearly 70 hotels in the pipeline.

For more information on Cambria Hotels development opportunities, visit www.choicehotelsdevelopment.com/cambriahotels.

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