Carapelli Reimagines Premium Extra Virgin Olive Oil with Two New Blends

08/17/2017 by

Casa Olearia Carapelli grew from a classic love story in the heart of Tuscany in 1893, when the marriage of Cesira Nuti and Costantino Carapelli brought together love for all things Italian—art, culture and olive oil. Today, Carapelli, a leading premium extra virgin olive oil brand, announced the launch of two new high-quality blends: Organic and Organic Unfiltered. Created in harmony with nature and tradition, Carapelli combines old world craftsmanship and new world standards, a perfect addition to a healthy lifestyle and enhancing the everyday cooking moments.

At its core, Carapelli embodies the love of Tuscany and a passion for art, culture and the nourishing nature of Mediterranean cuisine. These new blends leverage the brand's deep knowledge in olive varieties, extensive expertise in organoleptic assessment, and artful skill in combining the different cultivars to get a constant profile. They are crafted through modern adaptation of the Italian Maestro Oleario culture, passing the Carapelli spirit and knowledge from generation to generation, to select the best olive juices to craft olive oil with artistry. To ensure the extra virgin olive oils' physical and sensory characteristics meet the brand's thorough requirements, they are tested twice a day. Carapelli's reverence for the olive and its many contributions to the Mediterranean lifestyle is reflected in every bottle that is produced.

"At Carapelli, we believe that beautiful, purposely crafted extra virgin olive oil is something special for life's creative moments," said Harry Overly, CEO of Deoleo USA, Carapelli's parent company. "With a history of innovation, Carapelli has redefined premium extra virgin olive oils with these two new blends that bring its heritage to life. We celebrate the art of the olive by skillfully combining our oils to create an enlightening experience for the most discerning palate."

Carapelli's two new extra virgin olive oil blends are:

  • Carapelli Organic Extra Virgin: Crafted from 100 percent organic olives, Carapelli Organic Extra Virgin is a harmonious blend of high quality extra virgin olive oils. It has a fresh, earthy and sweet aroma with a balanced, fruity, and green taste.
  • Carapelli Organic Unfiltered Extra Virgin: Made from the first pressing of the entire olive, Carapelli Unfiltered Extra Virgin captures light pulp from the olives, giving the oil its naturally cloudy and rustic appearance. Its aroma is vibrant and spicy with a nutty, peppery and bitter taste.

To guarantee a consistent taste profile, Carapelli conducts annual crop mapping around the world and relies on a carefully selected team of experts to continually adjust each blend's formulations to the targeted taste profile with each production run. The blends are proudly produced in Florence, with extra virgin olive oils sourced primarily from the Mediterranean region, under the watchful palate of a renowned Italian master blender.

Carapelli is dedicated to providing quality olive oil. Both blends are Non-GMO Project Verified and USDA Organic, and exceed rigorous testing standards of the International Olive Council (IOC) and the European Union (EU).

In addition, Carapelli's new bottle pays homage to the brand's rich history and spirit. Apothecary in style, the bottles have an added elegance of spiral groves, dark tinted glass to help protect the oil, and are finished with a cork style pour spout for ease of use.