Exclusive Luxury Trends and Why They Are So Popular

Published
08/30/2020

Money is often simply thought of as a means to an end and that is indeed true. However, there is another aspect of it that sometimes gets overlooked, access. When your bank account is deep enough into the black, you have access to exclusive services and places.

The truth is that while exclusive brands may come off as snobbish, they are worth every penny. Making such products or availing such services requires elaborate effort and painstaking skill. They are not just expensive for the show, that is only an added benefit for whoever needs it.

You have probably heard of Birkin and Rolls Royce enough times. Let us explore some hush-hush exclusive treats that have been flying under the radar.


Ferris Rafauli's Magic

When the world found out that musical artist, Drake, was sleeping on a $400,000 mattress, it caused quite a stir. It seems a bit much, doesn't it? Well, that is until you learn that it is made of rarities like uniquely chosen horsehair and flax. Add to that the fact that every stitch is done by hand and you start to understand the value.

The mattress is, however, not the sweetener in this tea. Ferris Rafauli is. The Canadian designer partnered with Hästens to create the Grand Vividus mattress that Drake is now famous for. He is well-known in certain circles as the go-to guy when you want opulence done right.

Mr.Rafauli unapologetically deals in all things household luxury. He offers comprehensive design services from construction down to the last throw pillow. If you are hoping to get on his client list, be patient. Due to the meticulous nature of his work, he only takes a handful of clients a year.

The Battle of the Stoves

For a couple of years now, there has been some excitement about smart kitchens. There really is no downside to an oven that will adjust your inaccurate settings by itself. After all, no one likes charred steaks.

On the other end of the spectrum lies La Cornue. It is a French brand that is famous for its brass hand-crafted ovens. Some of their unique features include a hood wrapped in leather and the options to have an engraved family crest. You can also choose to customize your unit in conjunction with their design team.

In order to have one, you should be willing to fork out anything between $100,000 to $400,000 dollars. On the upside, La Cornue ovens are lauded for their quality and durability.

 
Wines of the World

Some of us just like to enjoy our wine without studying the notes or the juniper flavor lurking in the flavor. Apologies to all the wine connoisseurs that winced after reading that. Appropriate amends for that unpalatable faux pas would be an introduction to the 1243 Bourgogne Society.

It is an exclusive wine club founded by Bernard Hervet with an exclusive limited membership of 100 people. The premise of the club is for like-minded individuals to explore burgundy wines. Its membership is international. The main activities include master classes on wine and dinners to try out pairings.

In order to join the club, you would have to be recommended by an active member and seconded by 2 others. A background check would follow as well as the opinion of other members. In regard to membership fees, that information remains as privileged as the perks the club has to offer.

 
Family Jewels

Nothing spells ostentation like jewelry. The right baubles on your neck, ear, or wrist certainly make an impression. For the discerning eye with tastes, factors such as the arrangement style and uniqueness matter. We all know about Cartier but there is a whole other world of exclusive jewelers that only speak through their work.

Hemmerle ran by Christian Hemmerle is one of those jewelers. He is now the 4th generation of the Bavarian family to take on the trade and is excelling at it. All pieces are individually hand-made and there is only one Hermmerle store in the world. It is located in Munich. To commission a design, you would have to make an appointment and join the waitlist.

Speaking of Cartier, Alessandro Sabbatini once worked there. He now runs his own luxury brand known as Sabba that produces only 40 pieces a year. Whatever you buy at Sabba, you will never see it on anyone else. Each set is a one-off exclusive.


Rugs to Riches

Isfahan is a city in Iran which was declared a world heritage site by UNESCO. It is filled with beautiful architecture and wonderful culture that spans centuries. Isfahan is also the origin of some of the world's most expensive carpets.

Isfahan rugs are hand-woven with silk and wool. The dyes used on them are fully plant-based. As a result, they are not prone to fading which would ruin their mesmerizing art impressions. Unlike any other ordinary rug, they are woven with a high density of knots which is a more complex procedure. 

 The rugs of Isfahan are so treasured that they attract collectors. Rare Persian editions attract prices in millions of dollars. For the recent creations, only a few are made a year by designers such as Haghighi. The prices are upwards of $10,000 for authentic merchandise.

Conclusion

The underlying thread that holds all this exclusivity together is that they provide an experience. You can choose to have RGB LED lights that come on automatically when you open your door every evening, for example. It is a luxury, a comfort, that you savor every other day and not just a product.

You may also have noticed that most exclusive brands pride themselves on hand-making each item. It is truly an art-form that we all aspire to experience one day. When your bank account hits the mark, If it is not there already, you now know where to shop.