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GENESIS' COMMITMENT TO ADVANCED TECHNOLOGY AND SAFETY RECOGNIZED BY AJAC WITH TWO INNOVATION AWARDS

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#automobile #cartech #technology #luxurycar
Published
02/18/2022 by

Genesis was presented with two awards from the Automobile Journalists Association of Canada (AJAC). Genesis' In-Vehicle Fingerprint reader has been named the Best Technical Innovation in 2022, and the Genesis Radar Based Rear Occupant Alert is the Best Safety Innovation in 2022.

The two Genesis features – both world's first technologies – were evaluated by a judging panel within AJAC focused specifically on the intricacies of the best new automotive technology in Canada.

Radar Based Occupant Alert takes rear occupant safety to a new level using a radar-based system to detect all motion in the rear seat and cargo area. Unlike similar features offered by other brands, Genesis' second-generation Radar Based Occupant Alert not only senses weight, but is sensitive to movement. The radar embedded in the vehicle's headliner can detect very small movements including a sleeping child's chest moving as they breathe or a pet sleeping in the cargo area. If someone is left in the vehicle, the driver is notified through numerous visual and audible alerts. Radar Based Occupant Alert is fitted as standard on all 2022 Genesis GV70 models.

"In our commitment to providing Genesis owners with an unparalleled vehicle purchase and ownership experience, we are focused on features that epitomize safety as our top priority. With Radar Based Occupant Alert, our customers have one more feature to help keep their most precious cargo safe," says Lawrence Hamilton, executive director for Genesis Motors Canada.

The In-Vehicle Fingerprint Reader provides a new benchmark for a personalized experience through convenience and ease of use. After setting up a fingerprint profile through the multimedia screen, drivers can use the fingerprint reader to load their driver profile. With the touch of a button, drivers can summon vehicle settings unique to their profile, including: mirrors and seat position; Head-Up-Display position and preferences; radio/audio presets; Bluetooth data; and climate control and vehicle settings. Genesis' In-Vehicle Fingerprint is standard across the GV70 lineup, and marks the start of in-vehicle, biometric technology, with future opportunity to expand the technology's capabilities and functions.

"At Genesis, we believe in tailored solutions to find new ways of making life easier for our customers," said Hamilton. "The In-Vehicle Fingerprint Reader summons the most personal of driver settings at the touch of a button, removing the redundancy of re-setting your seat position and audio pre-sets each time two different drivers get behind the wheel of their shared vehicle."

Hamilton concludes, "We are honoured to accept these awards from AJAC, and grateful to the judging panel for their time to conduct comprehensive assessment and analysis of these advanced safety and convenience features."

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