Leading online travel experience platform GetYourGuide announced today the expansion of its 'Originals by GetYourGuide' collection – the brand's new curated collection of exclusive, one-of-a-kind experiences. The expansion includes the introduction of an exciting new sports category, which will immerse travelers in the lively world of sports. As part of this launch, GetYourGuide is offering a tour inside the working headquarters of McLaren Racing, the McLaren Technology Centre, the first tour to give the general public the opportunity to step inside McLaren's home, see the winning vehicles from the team's racing history, and learn about what goes into the making of a McLaren.
Aligning with the brand's vision of creating unforgettable experiences, the expansion of 'Originals by GetYourGuide' and the new sports category will feature a variety of new and unique experiences not bookable anywhere else, with themes ranging from motorsports to basketball, sailing and much more. The new sports category comes in response to the growing demand for sports experiences. The company has witnessed an impressive 137% growth in bookings for sports experiences since 2022, demonstrating the increasing interest and passion among travelers.
"As a marketplace for unforgettable experiences, there is a lot of potential within the world of sports, catering to the passion of travelers for this dynamic category," said Jean-Gabriel Duveau, VP of Brand at GetYourGuide. "Whether it's the rush of motorsport racing, or the spirited atmosphere of football or basketball, each sport presents exciting opportunities for travelers to immerse themselves in. Across our inventory and within our 'Originals by GetYourGuide' collection, travelers can book experiences that go beyond visiting their favorite arena, such as going behind the scenes of legendary stadiums or witnessing firsthand how a F1 racing car is made."
Founded by racer, engineer and entrepreneur Bruce McLaren in 1963, McLaren has a rich racing history. Today, the McLaren Technology Centre is home to McLaren Group, including McLaren Racing. McLaren's headquarters is also a renowned architectural statement and an impressive facility to visit, designed by famed British architect Lord Norman Foster.
GetYourGuide proudly partnered with McLaren Racing to unlock truly unforgettable experiences around the world. In this exciting partnership, GetYourGuide customers will discover what's inside the McLaren Technology Centre through a new 'Originals by GetYourGuide' experience.
"The McLaren name is synonymous with innovation, passion and competition, being one of the oldest and most successful F1 racing teams," said Duveau. "This exclusive tour we are excited to offer with McLaren is one of our most extraordinary tours yet. For many racing fans, McLaren means a history of excellence and seeing where a McLaren comes to life like few have is truly bucket-list-worthy."
Lindsey Eckhouse, Director, Licensing & Digital Products, McLaren Racing, said: "Here at McLaren Racing, fans are at the centre of what we do. We are thrilled to partner with GetYourGuide and continue to expand our range of offerings to our global fanbase. The McLaren Technology Centre is home to all our racing history, innovation and passion, and we are looking forward to sharing this with a wider audience."
Bookable exclusively with GetYourGuide, the general public will get private access to visit McLaren's production, testing and Mission Control areas for the first time in McLaren's history. Travelers will have the following opportunities, among others:
This year, travelers can expect many sports-themed 'Originals by GetYourGuide' experiences continue to roll out, including never-before-seen access to Madison Square Garden, the world's most famous arena, and a once-in-a-lifetime tour of Roland-Garros Stadium, to go behind the scenes of a grand slam tennis tournament.
Travelers can already choose from GetYourGuide's inventory of hundreds of sports-themed experiences and 'Originals by GetYourGuide,' including:
To book the new McLaren 'Originals by GetYourGuide' experience, please click here. Reservations will be available on a first come, first served basis July 6, August 22, September 30, October 1, October 24 for $560 per person – with more dates to come.
This news comes right after the company's announcement of a $194 million funding round, which represented a valuation increase for the company and solidifies its leadership position in the industry.
To learn more about upcoming 'Originals by GetYourGuide' and discover other unforgettable experiences around the world, please visit www.getyourguide.com.