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Helzberg Diamonds debuts rêve Certified Sustainability Rated lab grown diamond collection

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#diamond #diamondring #labgrowndiamonds #jewelry
Published
04/05/2023 by

Building on its leadership in lab grown diamonds, Helzberg Diamonds® announced today the launch of rêve™, a lab grown diamond collection that is 100% third-party rated and certified for sustainability. Helzberg Diamonds is now the first national jewelry retailer accredited by SCS Global Services to offer diamonds certified under the strict SCS-007 Jewelry Sustainability Standard.

Grounded in science and advanced technology, rêve (a French term meaning "to dream") provides environmentally conscious purchasers with a new way to shop for and enjoy real diamonds. One that not only embraces customers' increasing demand for brands that prioritize environmental responsibility, sustainability and a social commitment, but also a purposeful passion to make the world a better place.

"As the first national jewelry retailer to offer lab grown diamonds in 2017, Helzberg Diamonds has a longstanding commitment to providing diamond purchasers with a world-class shopping experience and expertise to help them choose the best diamond for them," said Julie Yoakum, president of Helzberg Diamonds. "The SCS-007 certified rêve lab grown diamond collection offers sustainability-minded customers with a new choice in diamonds that meets their expectations."

Grown and meticulously handcrafted by Craft Lab Grown Diamonds and designed to achieve SCS-007's highest rating standard, the new rêve collection promises end-to-end sustainability, transparency, traceability and climate neutrality. Each certified diamond in the rêve collection is accompanied by a unique certificate of sustainability that outlines its provenance, journey and unique features.

"The rêve collection promises to deliver the highest standards for environmental responsibility and social consciousness by giving consumers a high-quality diamond that can be transparently traced back to its sustainable origins," said Hasu Dholakiya, CEO of Craft Lab Grown Diamonds. "We're thrilled to partner with Helzberg Diamonds on this new groundbreaking brand that embodies and elevates a diamond's extraordinary brilliance, beauty and artistry. Truly, rêve is a brand without compromise."

Each ring in the rêve collection exquisitely combines on-trend design fashioned in recycled gold settings. All are showcased in beautiful ring boxes made of recycled materials.

"SCS Global Services is thrilled to welcome Helzberg Diamonds and Craft Lab Grown Diamonds as accredited partners under the SCS-007 program," said Stanley Mathuram, executive vice president of SCS Global Services. "We congratulate Helzberg Diamonds and Craft on this achievement and for recognizing the importance of sustainably rated diamonds in today's fine jewelry marketplace."

Lab grown diamonds are created from responsibly sourced diamond seeds in a state-of-the-art lab and possess the same physical, chemical and optical properties as natural diamonds. Both lab grown and natural diamonds are one-of-a-kind diamonds that are individually graded by the four Cs: cut, color, clarity and carat weight. The price-to-carat ratio of a lab grown diamond costs a fraction of the price of a similarly sized natural diamond, making it an excellent option for the informed, environmentally conscious shopper.

The exclusive collection is now available in select Helzberg Diamonds store locations nationwide and online. For more information, please visit Helzberg.com/reve.

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