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How is Luxury Fashion Inspiring the Vaping Sector to Go Green?

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#vaping #vape #vapes #vapor
Published
08/29/2022

As far back as 2016, top models were already gracing the catwalks with an extra accessory in hand: their vaping device. From New York to Milan, the Big Four Fashion Weeks are not only introducing vapes on the runway, but also marketing their very own pens. For instance, American fashion designer, Richard Chai, delighted the front row at his NYFW show with branded vaporizers that epitomized the chic nature of the ensembles worn by models. If you’re keen to discover the extent to which fashion and vaping are friendly fellows in the realm of sustainability, read on!

A Passion for Sustainability

Brands like Stella McCartney, Patagonia, and Eileen Fisher are all spearheading one of the most important movements in fashion: that of sustainability. From recycled materials to upcycled designs and organically grown cotton, a myriad of efforts is making big strides to lower the carbon footprint of this industry. Savvy vaping companies are following suit. Strategies include creating sturdier vape products that won’t shatter or scratch, to avoid these devices ending up in landfills. These items can be shared or given away, instead of discarded, since they may still be usable when their owner decides to replace them.


Lowering the Carbon Footprint of Vaping

Additional efforts include the use of recycled plastic and materials that can be recycled. Some vape brands have already achieved carbon neutrality. They are achieving this via carbon offsetting, the use of recyclable cardboard, the creation of ePod device kits and packs that are plastic-free, and the removal of silicon caps from ePen pods. Some companies are asking consumers to take their e-cigs back when they are done with them, so that products can be disposed of safely instead of winding up in landfills.


Organic Materials

Top sustainable fashion companies are using materials like recycled spandex, Infinna (post-consumer cotton), and regenerative organic certified cotton, grown a way that helps local farmers, rehabilitates the soil, and respects animal welfare. The vaping industry is also showing its passion for pure materials that do not harm local ecosystems. As such, more companies are making their vape juice with ingredients like organic vanilla, chocolate, honey, menthol, fruits, and more.

Extending a Product’s Lifespan

The Ocean is a big focus for luxury fashion brands. Some, like California-based company, Bureo, works with fishing companies in South America. This company collects, cleans, and shreds fishing nets in Chile and recycles them into a super sturdy material called NetPlus. This material enables clothing to be handed down to various wearers in a perfect state, thanks to its quality. For this reason, Swedish brand, Isbörn (which makes jacket with fish traps) sews three name tags onto its items. The idea is that each piece should be worn by three wearers. Vaping companies are loving this idea of giving almost ‘eternal life’ to their batteries, and they are now prioritizing long-lasting ones that infrequent replacement. This can help reduce the alarming number of old batteries that end up in landfills.

Vape pens have prioritized aesthetics almost from the time they were first launched onto the market. They follow seasonal color trends and styles, and go perfectly well with high fashion outfits modelled on Big Four Fashion Weeks. Sustainability is one area that the sector has prioritized, finding its inspiration from fashion for the creation of long-lasting, sturdy, eco-friendly products with a reduced impact on the Planet.

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