IHG Hotels & Resorts announced today a first-of-its-kind seasonal and experiential campaign at its Luxury & Lifestyle hotels in the Americas from December 1, 2023 through February 29, 2024. Across the region, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, Vignette Collection and Hotel Indigo properties will transport guests to a timeless winter wonderland through the theme of Winter Chalet featuring larger-than-life lobby installations, created in partnership with renowned celebrity tastemakers Corey Damen Jenkins and Maren Morris for cozy yet chic interiors and seasonal sonic experiences, and chalet-inspired programming at every property within the portfolio.
"Knowing guests crave experiences that lift them out of the ordinary and introduce them to something inspiring, our Winter Chalet and elevated cozy season programming create memories for our hotel guests and our local communities," said Kathleen Reidenbach, Senior Vice President, Marketing & Commercial, Luxury & Lifestyle Americas at IHG Hotels & Resorts. "We are thrilled to bring Winter Chalet to life to transport our guests looking to getaway this winter season."
Reminiscent of a day on the slopes and the welcoming warmth of a mountain retreat, IHG's Winter Chalet offers a creative spin on a winter classic, transporting guests to a world of pure festive entertainment and rich experiences where every whim is indulged. The intention of Winter Chalet is to offer guests a place to warm up and rejuvenate with only the finest food, drinks and company, to relive the day's adventures and continue the good times well into the night.
The concept of Winter Chalet comes to life in its most impactful and immersive manner in the lobbies of seven hotels across IHG's Luxury & Lifestyle portfolio: InterContinental Buckhead Atlanta, InterContinental Chicago Magnificent Mile, Kimpton EPIC Hotel (Miami), Kimpton Sawyer Hotel (Sacramento), Kimpton Everly Hotel (Los Angeles), Hotel Indigo Los Angeles Downtown, and Hotel Indigo Williamsburg (Brooklyn). Expansive yet intimate structures in their own right, conceptualized and constructed by renowned architect Tristan Al-Haddad, each chalet installation stands an impressive 17 feet tall but is instantly warmed by the thoughtful stylings of renowned interior designer Corey Damen Jenkins, seamlessly blending contemporary design with the timeless charm of an alpine retreat.
"In designing our concept for IHG's Winter Chalet, we took InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants and Hotel Indigo's personalities into account, wanting to capture the uniqueness of each," said Corey Damen Jenkins. "These beautiful hotels offer great hospitality and experiences, and each Winter Chalet is an extension of that. They're designed to bring people in. I hope the warmth and comfort inspires guests to open up their laptop, the great book they're immersed in, or to enjoy life while they're contemplating their next destination."
The ambience of each of the Winter Chalet installations sets a cheerful mood, treating guests to a winter escape through 'swoon-worthy' seasonal sips and bites as well as musical soundtracks curated by Grammy Award-winning musician Maren Morris. "I designed the Winter Chalet playlists to evoke the essence of the winter season, conjuring feelings of warmth and gratitude," said Maren Morris. "I hope these songs inspire guests to sit by a cozy hearth with a warm drink in hand surrounded by their family and friends. It was important to me that this collection of music serves as the perfect soundtrack for the distinctive aesthetic of this experience."
Each Winter Chalet installation features a lively yet welcoming bar at the heart of its footprint. Serving up seasonal beverages from morning through evening, the Winter Chalets will offer hotel guests and locals alike a chance to unwind with a Dulce de Leche Coffee or connect over a round of Alpine Negronis. The spaces will feature regular programming for the full three-month campaign and are also available for private buy-outs. Elsewhere within the portfolio, chalet-inspired bar pop-ups are ready for imbibing at InterContinental New York Barclay, Kimpton Seafire Resort + Spa, Kimpton Shorebreak Huntington Beach, Kimpton Armory Hotel Bozeman, Yours Truly DC, Vignette Collection, and Hotel Indigo Minneapolis Downtown.
Outside of the Winter Chalet installations and bar pop-ups, every hotel across IHG's Luxury & Lifestyle Americas portfolio will offer chalet-inspired activations inviting memorable experiences that allow guests to winter their way all season long.
For more information on IHG's Winter Chalet campaign, visit https://www.ihg.com/content/us/en/deals/hotel-offers/winterluxurystays or download the IHG One Rewards mobile app to further explore IHG's Luxury & Lifestyle destinations and its special pricing for members.