For 30 years, Jewelry Television (JTV) has leveraged the strength of e-commerce technology and 24/7 live TV programming to deliver educational and entertaining jewelry and gemstone shopping experiences to customers in the United States and beyond. By offering extraordinary products at extraordinary prices to over 80 million households across North America, JTV has been able to successfully pursue its company mission of opening the world of jewelry and gemstones to the general public.

With over 1000 global artisans, employees, Graduate Gemologists, and Accredited Jewelry Professionals in their network and products ranging from legacy brands like Judith Ripka to new lines like Artisan of Ireland in their catalog, JTV has built an intensely successful platform for bringing accessible jewelry to people’s living rooms.

Such a wide-ranging business doesn’t spring up from nothing, however. JTV’s success comes in large part due to its commitment to integrating cutting-edge technologies, leveraging new trends, and fostering a company culture of learning, growth, and adaptability. The world is never stagnant; a new tool or technology can revolutionize an industry overnight, and that same industry can be upended by a new trend or cultural movement. The best companies are able to learn, adapt, and integrate new knowledge into their business strategy to maintain their competitive edge; JTV is one such company.

Operating At The Gem-Cutting Edge

JTV knows how important it is to stay informed about industry trends and emerging technologies and does so by continuously monitoring the latest advancements in the retail industry as a whole and the jewelry industry specifically. JTV engages with global suppliers, attends trade shows, and maintains close working relationships with gemstone experts in order to keep a finger on the pulse of the industry from both a supply and demand perspective. With a leadership determined to adopt new technologies as they’re proven useful, JTV has been able to benefit from many new innovations, including lab-grown gemstones and evolving online and mobile platforms for sale and distribution.

The sustainability and accessibility of lab-grown gemstones are an especially exciting innovation within the jewelry industry and for JTV, considering their rising popularity and significantly lower price point of development. With a number of jewelry startups contributing to the industry with such eco-friendly alternatives (at affordable prices), demand for alternatives to traditional gems is rising. JTV is able to meet increasing customer demands with synthetic materials and lab-grown gemstones. As customized and personalized jewelry becomes more desirable to the public, these new, innovative, affordable, yet no less beautiful options become all the more valuable.

JTV is also expanding its market share in other ways. The ubiquity of smartphones and other mobile devices has long represented an opportunity for yet-untapped digital engagement. For that reason, JTV has been investing in mobile apps, live streaming, and Spanish-language broadcasts to reach broader audiences with greater accessibility and convenience.

A Culture Of Creativity, Growth, And Polish

JTV’s organizational growth and adaptability aren’t limited to its business strategy decisions; it’s a mindset that permeates the company culture. It’s not enough for Jewelry Television to find success—JTV’s employees should grow and succeed as well. With strong internal commitments to education, family values, and community responsibility, JTV puts a great deal of stock into taking care of its employees and empowering their professional development.

Training and development are ongoing processes for the JTV team. The company encourages continuous learning by giving employees access to advanced coursework, relevant career certifications from organizations like the Gemological Institute of America (GIA), and on-site training facilities to practice and achieve mastery. By pairing these development opportunities with a comprehensive benefits package, including health insurance, free on-site gym facilities, and support programs like JTV’s Open Pantry initiative, the company ensures that its team will develop into loyal, high-performing members of the team.

With all of the support JTV provides them, the company can be specific with who it brings on the team. Above all, passion for jewelry and gemstones is key, especially when paired with a strong inclination toward customer service and education. Experience in the industry is always valuable as well, with experience in retail, gemology certifications, and a lifelong learning mindset being especially desirable. It’s also worth noting that the distributed team environment also means that the best prospective employees have integrity, are adaptable, and are committed to teamwork.

Setting Goals For Success

It shouldn’t be hard to figure out what JTV uses to determine success in their business dealings. Their company mission is making jewelry and gemstones available to everyone—successfully doing such would obviously be their metric for success.

To help facilitate the internal growth and development of its team, JTV manages employee performance through regular evaluations, clear goals and labor standards, and consistent, clear feedback. With rewards for employees who go above and beyond and support services for those who fall behind the curve, the JTV team always has a goal to aim for. The Jewelry Television HR department works closely with employees’ team leaders to track progress and provide resources for further personal and professional development, setting the entire organization up for success.

A Gleaming Future

Jewelry Television (JTV) has been enjoying success for decades and shows no signs of slowing down. Despite a fluctuating American economy over those years, interest in jewelry has remained high, proving itself to be a consistent and enjoyable aspect of culture. With new technology innovations to deliver their products and services to audiences worldwide and new product launches as recent as April 2024, like JYTV’s new line of luxury sunglasses, handbags, and watches, the company continues to grow and thrive.