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JTV® Introduces Lab-Grown Diamond Jewelry - The Ultimate Fusion of Beauty and Science™

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#jewelry #luxury #diamonds
Published
11/06/2018 by

JTV (Jewelry Television®), the leading omni-digital retailer of jewelry and gemstones in the U.S., has introduced jewelry with lab-grown diamonds, one of the first major retailers to do so. The lab-grown diamond jewelry, which includes a large assortment at exceptional values, is available via JTV.com and the brand's 24/7 nationwide broadcast network, starting on October 25.

"As a leader and innovator in the jewelry and gemstone industry for 25 years, JTV is best positioned to deliver lab-grown diamond jewelry that not only meets, but exceeds our customers expectations," said Tim Matthews, Chief Executive Officer, JTV. "While demand for traditional mined diamonds will remain steady, we believe demand for lab-grown diamond jewelry will increase exponentially and are thrilled that JTV provides customers with a clear and trustworthy source for this exciting new option."

The diamonds, which have the same chemical, physical and optical make-up as traditional mined diamonds, will be sourced from multiple partners across the globe to ensure only the highest-quality of lab-grown diamonds are featured in JTV's jewelry. Creating diamonds in a lab is an incredibly complex process that has taken decades to refine, but JTV has the expertise to uniquely bring new products to market by utilizing a combination of educational and entertaining story telling.

JTV's lab-grown diamond collection offers affordable fashion designs for everyday wear, as well as classic looks for milestone occasions. With its lower price on lab-grown diamonds compared to traditional mined diamonds, JTV continues to offer extraordinary product at extraordinary prices.   

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