Läderach – chocolatier suisse is proud to announce the opening of its world's largest flagship store in New York City on 5th Avenue where it is now offering its famous and unique fresh chocolate to satisfy Americans' growing premium chocolate cravings. With nearly 60 years in operation as a Swiss family-owned company, Läderach's retail and e-commerce expansion builds upon its entry in London, Toronto and New York City in November 2019 and in November 2020, the House of Läderach in Bilten Switzerland, a chocolate experience center and outlet store. Just in time for the Winter Holidays, Läderach recently opened up a retail store in the American Dream Meadowlands in East Rutherford, New Jersey, and the New York City flagship store marks its 100th store opening in the world. An additional US retail location is set to open at Washington, DC Union Station in February 2021.
"We make fresh, artisanal chocolate from Switzerland, and our first store in New York and e-commerce performance proves that there is demand for our unique chocolate experience," said Johannes Läderach, CEO, Läderach-chocolatier suisse. "We are excited to meet the growing premium chocolate demand in the US through this expansion."
Johannes Läderach continued "During his tour of the Läderach manufactory in the Swiss Alps, the US Ambassador to Switzerland [Edward McMullen] recognized the excellent quality and freshness of our products. He applauded our expansion into the USA and wished Läderach and our team success as we expand our fresh chocolates in the US."
Läderach's expansion into 15 countries underscores the solid foundation of respect for local cultures. "The secret of our success," said Johannes Läderach, "lies in our culture of trust in local management and teams." The company employs 1,000 employees of at least 47 different nationalities. Mutual Respect, Diversity, Transparency, and Inclusion are not just catch-phrases, they are key corporate values and part of the success story to deliver the freshest premium chocolate experience possible.
Because the company controls the entire production and distribution channel, Läderach's product freshness is second-to-none. The chocolate is made bean-to-bar in-house, finished by hand, and brought directly to fully-owned retail locations.