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Magnum Becomes The First National Ice Cream Brand In The U.S. To Launch An Ice Cream Featuring Ruby

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Published
01/06/2020 by

Magnum ice cream, the global authority on ice cream and chocolate, introduces new Magnum Ruby Minis and in doing so, becomes the first national ice cream brand in the U.S. to launch an ice cream featuring the new chocolate variant, Ruby.

Magnum Ruby Minis perfectly pair Magnum Ruby cacao with indulgent velvety ice cream, offering the ultimate luxury ice cream experience. Like with the brand's other offerings, Magnum ice cream identified the perfect ice cream to go with the new variety of chocolate, developing a sweet cream ice cream that allows the Ruby coating to shine best.

"As the chocolatiers of ice cream, we're uniquely positioned to launch the first ice cream featuring this new chocolate variant, Ruby," says Leslie Miller, Director of Marketing, Ice Cream North America. "We're excited to give Magnum ice cream fans another decadent ice cream and cacao pairing, creating the ultimate indulgence moment."

The fourth variant of chocolate (discovered in 2017), Ruby, is the first new chocolate in 80 years, following white chocolate, dark chocolate and milk chocolate. Made with the recently discovered Ruby cacao bean, Ruby cacao expresses a unique berry fruitiness, luscious smoothness, and unique pink color.

The Ruby cacao bean is a unique cacao bean due to the fresh berry fruitiness and color precursors naturally present in the bean. The cacao beans are sourced from different regions of the world and have a specific set of attributes unique to ruby. Ruby cacao beans grow in countries known for cacao: Ecuador, Brazil and Ivory Coast.

Magnum Ruby Minis are available in packs of six bars at select retailers now and will be available at grocery stores nationwide for a suggested retail price of $4.99 beginning this February.

Starting Jan. 23, Magnum Ruby Minis will be available for on-demand delivery through  goPuff or via The Ice Cream Shop on Uber Eats, Postmates, Doordash, and Grubhub in New York, Los Angeles, Chicago, and Philadelphia. The rest of the country will see it available for on-demand delivery in the spring.

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