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Maserati GranTurismo 110 ANNIVERSARIO: brand's icon to celebrate 110 years of Italian Luxury

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Published
12/12/2024 by

 110 years of performance, design, craftsmanship, uniqueness and technology, Maserati celebrates a major milestone with the special series of an iconic model from the House of the Trident: “GranTurismo 110 ANNIVERSARIO”.

Maserati GranTurismo is so much more than a car: it is an icon, a lifestyle that perfectly embodies the brand’s spirit, a model that can combine sporty performance with comfort suitable for long distances and luxury. It also looks ahead into the future, taking on for the first time in Maserati history a 100% electric powertrain, in the Folgore version.

The GranTurismo Folgore is becoming the leading light in the “110 ANNIVERSARIO” special series – in a limited edition of the same number of units as the years of the House of the Trident, symbol of an ideal bridge between the brand's past, present and future. Heritage and innovation thus come together to create exclusive content made possible by the Fuoriserie Customisation Programme.

This limited series is available in two configurations of 55 models each: the first in Rame Folgore; the second in exclusive Blu Inchiostro, both with dedicated finishes, special rims with “black and copper” details and interiors in denim or black Econyl and stitching in copper or blue.

The true USP of this limited series is the logo, created exclusively for the anniversary: the Trident, followed by the numerals “110” at a special tilt, is located on the C-pillar and represents the brand’s dynamism and capacity for innovation in its 110-year history.

The same logo will be placed on another car of great importance for Maserati: the Tipo Folgore electric single-seater, due to take part in the first race of Season 11 of the top all-electric series, the ABB FIA Formula E World Championship, in São Paulo, Brazil on 7 December. The single-seater will take to the track with the new blue and rose gold livery embellished with the 110 tribute logo beside the cockpit.

“GranTurismo 110 ANNIVERSARIO” will make its debut on the road as part of the exclusive Trident Experience programme, a two-day event designed by Maserati to celebrate this major anniversary together with its guests and most passionate customers.
The limited series, in both the Rame Folgore and Blu Inchiostro configurations, will be the big name on Saturday 30 November at the opening of the celebrations, with an unveiling at the showroom on Viale Ciro Menotti, where participants will be immersed in the brand's more than a century of history and modern identity.

The mission at Maserati is to write the future of mobility in the luxury segment, focusing on its customers’ requests. A mission that still continues even 110 years later and finds its impetus through the “GranTurismo 110 ANNIVERSARIO” special series, looking ahead to the future and once again taking Italian luxury all over the world.

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