MMGY Grifco is delighted to announce it has been appointed to handle the UK PR for the five-star Lujo Hotel Bodrum on the Turkish Riviera. An ultra-all-inclusive resort on the Aegean coast, Lujo offers a refined blend of art, play and elegance, embodying the motto of ‘Art & Joy’ at its core. MMGY Grifco is thrilled to be working with Lujo Hotel following the exciting launch of the extraordinary new Sunset Villas in 2025, taking the bespoke luxury experience at Lujo to new heights. 

With sleek design and panoramic sea views, the resort features four private beaches - including the lively Opa! Beach Club designed to mirror the party scene of Bodrum - seven pools, an Aqua Park and a standout kids’ club. Dining is exceptional, with à-la-carte restaurants showcasing global cuisine - and not a single buffet in sight. A dedicated ‘Joy Advisor’ ensures personalised, artfully designed itineraries, from serene spa rituals to unparalleled entertainment. Evenings come alive with live music, art shows, DJ sets and Lujo’s infamous parties - attracting tastemakers and trendsetters seeking inspiration and escape. Just a 15-minute drive from Bodrum airport, Lujo is ideal for families and couples alike, offering an effortless mix of relaxation, excitement, and curated luxury on Turkey’s most glamorous coastline.  

Stylish Accommodation Immersed in Nature - Sea views, opulent villas, family suites and even pet-friendly options

New for 2025, Lujo unveiled seven new state-of-the-art Sunset Villas, offering a tranquil escape nestled in nature. Ranging from one to five bedrooms, all Sunset Villas offer mesmerising, panoramic sea views, private heated pools, sunbathing areas, fully equipped kitchens, and spacious living areas. Suitable for every type of guest - including couples seeking serenity as well as families prioritising comfort - the new villas are the perfect choice for a sophisticated stay. For a truly bespoke holiday experience, the villas also offer exclusive services under the Lujo Edition concept. VIP guests can expect a personalised butler service, private jet or seaplane transfers, yacht trips, exclusive dining privileges in the intimate Secret Restaurant & Bar and 24/7 access to the Lujo Joy Advisors. 

Designed for those who enjoy the finer things in life, Lujo’s 17 room types alongside 56 exclusive villas in 10 categories all feature shimmering sea views and an elegant and contemporary design, with modern architecture and the use of local textures and sustainable materials. Whether guests are looking for a private jacuzzi, direct pool access or spacious terraces, Lujo has something to suit every need. Other standout accommodation types include the special two-storey Laguna Duplex Family Suite, the Indigo Laguna Clubber Room with direct access to the Indigo Beach Club - for those who never want the party to end - and the unique, pet-friendly Forest Room, designed for complete privacy. 

Joyful Experiences - Memories to last a lifetime with live entertainment, Kijo Kids Club, serene beaches and more

Passionate about ensuring every guest discovers what joy means to them during their stay, Lujo offers a vast array of enchanting and enriching experiences. From live performances, unmissable beach parties and games to fun or educational workshops, Lujo ensures guests are well-entertained throughout every step of their stay. Little ones and teens are well catered for with the Kijo Club for under 18s open from 9am - 2am daily, featuring a Lego room, science lab, theatre, art room, music rooms, basketball academy and more. Alongside an action-packed watersports offering, the Lujo Sports Academy provides a variety of private and group fitness activities, from personal training and tennis lessons to kickboxing and even reformer pilates. Those who prefer to relax can head to the Sensum Spa for natural beauty treatments and healing therapies, including a traditional Turkish Hamman, alongside the SenSum Pro Beauty centre for lavish beauty and grooming services, for adults and children alike.

Gastronomy for the Soul - Ultra-all-inclusive and private dining experiences 

Fueled by the belief that food should nourish the soul as well as the body, Lujo proudly offers a rich culinary experience, with nine restaurants and 13 bars designed to cater to every palate with both local and international flavours. Expect the likes of Mediterranean and Anatolian as well as Italian, Japanese and Far Eastern Cuisine, all served in the most picturesque of settings, as well as Lujo Delicacies for on-the-go treats and in-room dining, for those who prefer to maximise on comfort. Elevating the all-inclusive concept from convenience to fine-dining artistry, guests can enjoy freshly prepared meals by dedicated chefs as part of an à la carte offering, with the days of mass-market buffets eliminated at Lujo.

Whether travellers are seeking a vibrant, fashion-forward getaway filled with live entertainment and events, a romantic escape in peaceful seclusion or a fun-filled family holiday with activities for children and teens of all ages, Lujo has something to delight travellers of all tastes. 

The lead-in rate for a two-night stay in a Terrace Partial Sea View Room starts from £3,255 for two guests on a Bed & Breakfast basis, and £3,800 on an all-inclusive basis. For more information or to book, please visit https://lujohotel.com/.