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MONTSERRAT New York Introduces Lab-Grown Diamonds

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#labdiamonds #diamonds #gold #jewelry
Published
09/23/2021 by

MONTSERRAT New York announces the launch of its expansion into a new product category, lab-grown diamond jewelry for Autumn/Winter 2021. 

"We want to bring attainable, sustainable luxury to our customers. We feel that the jewelry industry is outdated and lagging behind other industries that are looking for alternative, sustainable solutions to their environmentally-harmful practices," say co-founders Carolina Cordon-Bouzan and Gayle Yelon.

MONTSERRAT New York aims to fill a void in the lab-grown diamond market by producing unique yet timeless lab-grown diamond jewelry with designs that amplify the brand's aesthetic. The Autumn/Winter 2021 collection, titled Our Love Letter to New York, is the team's ode to the city's infectious energy, wild nights, and resilient hustle. Inspired by Elsa Peretti's life, MONTSERRAT New York's collection emulates Peretti's captivating socialite existence in Manhattan and draws from her treasured time spent in Costa Brava. The line proudly features lab-grown diamonds expanding MONTSERRAT New York's commitment to sustainability.

"We realized that there are very few brands offering lab-grown diamond jewelry in unique, fashion-forward styles. As of now, the only two offerings for diamond jewelry are either high-priced diamond jewelry, or mass-market, basic jewelry styles featuring lab-grown diamonds." MONTSERRAT New York

The Autumn/Winter 2021 collection will be the first to launch with fifteen lab-grown diamond SKUs with price points ranging from $180 - $595 USD followed by the Spring/Summer 2022 collection. Each piece is made using 18k gold plated sterling silver, and will be offered in both white gold and yellow gold.

In an effort to decrease MONTSERRAT New York's carbon footprint the brand has teamed up with Terrapass to purchase carbon offsets by funding renewable energy and methane capture projects in communities across the country that work in diminishing the impact of their own greenhouse gas emissions.

"Lab-grown diamonds are a more sustainable alternative to mined diamonds. Rather than excavating our earth for diamonds, we are replicating the environment in which diamonds are created by growing our diamonds in machines that mimic the pressure of the earth and the temperature of the sun. This means that the diamonds used in this collection, and all collections moving forward, are 100% real diamonds without causing excavatory harm to the planet." MONTSERRAT New York

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