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New Morgan and HERO-ERA partnership celebrates driving adventure

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#classiccars #vintagecars #sportscar #carenthusiasts
Published
05/23/2024 by

Celebrating a shared passion for driving adventure, a new partnership between Morgan Motor Company and HERO-ERA will offer a range of benefits to Morgan owners and HERO-ERA members. Announced today, the partnership further establishes the relationship between Morgan and HERO-ERA, who are already working together on Morgan Explores – a group driving tour taking place this September in Northern Spain and Southern France exclusively for Morgan sports cars.

The Morgan and HERO-ERA partnership ensures that all customers purchasing a new or preowned Morgan from an official Morgan dealership in 2024 will receive a complimentary one-year HERO-ERA premier membership. This membership grants access to a host of benefits, including early sign-up opportunities and preferential rates for rallies, access to exclusive member rates from HERO-ERA partners, invitations to member-only events, access to HERO-ERA’s HQ at Bicester Scramble events and a host of other benefits.

Reciprocally, HERO-ERA members will benefit from a preferential rate (20% off) on a range of Morgan experiences. Morgan’s award-winning experience offering comprises ever-popular tours of the factory – which take visitors on a journey through the workshops at Pickersleigh Road – and driving experiences including shorter accompanied drives and full day, weekend or week hire of a Super 3 or Plus Four.

The new partnership aims to further promote the common interests of both companies to their respective communities.

Massimo Fumarola, Chief Executive Officer, Morgan Motor Company, said: 

“Driving adventure has been central to the Morgan Motor Company since HFS Morgan’s first drive in The Runabout in 1909. Since then, thousands of owners have embarked on their own driving adventures all over the globe. In further pursuit of this adventure, we are delighted to be working with HERO-ERA. The team at HERO-ERA are the world leaders in historic motoring events, and we are delighted to be able to offer some of their expertise to our owners, as well as welcoming members of HERO-ERA to Morgan. We are already busy working together on our first event, Morgan Explores, which I look forward to joining and meeting with likeminded enthusiasts.”

Patrick Burke, Managing Director, HERO-ERA, said: 

“There’s always been a connection and a shared passion between HERO-ERA and Morgan, so I’m thrilled we’re officially partnering - starting with the Morgan Explores Driving Tour in September through ITINERIS, the touring member of the HERO-ERA family. We’ve had the pleasure of rallying with classic Morgans on many of our HERO-ERA events, including our flagship Peking to Paris Motor Challenge. Hopefully, between the rallies and tours, we’ll see more Morgan owners putting these beautiful cars to use and enjoying events – traveling the world, mixing with like-minded owners, and most importantly, enjoying the drive and the Morgan lifestyle.”

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