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New Range Rover and Rolls-Royce Ghost redefined by Urban at SEMA 2023

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Published
11/18/2023 by

Urban Automotive, the bespoke modifier of luxury automotive brands, is unveiling its latest products for the Range Rover L460 and Rolls-Royce Ghost at SEMA 2023 in Las Vegas today.

The exclusive reveal features two of the UK’s most evocative luxury brands redefined by Urban, with the latest Range Rover and Rolls Royce Ghost both equipped with a range of sophisticated styling enhancements.

Located on the Milltek Corp stand, both new vehicles showcase Urban’s latest carbon fibre styling kits, created inhouse by company owner Simon Dearn and his design team. Designed and handmade in Britain, Urban Automotive’s products are the only full-replacement kits available in carbon fibre, as part of a suite of upgrades which typically includes over 40 individual components.

Both the L460-Series Range Rover and Rolls-Royce Ghost feature Urban’s comprehensive styling package, as well as the optional Milltek Sport exhaust and a choice of alloy designs from Miami-based premium wheel specialist Vossen. Ahead of the SEMA show, the conversions were undertaken by the highly respected Platinum Motorsport Group in Los Angeles.

In the USA, Milltek Corp is now the exclusive distributor of Urban Automotive products, as part of a new partnership that will bring a wider selection of premium British tuning and styling brands to customers across the USA.

Urban Automotive already offers a wide selection of Land Rover and Range Rover products, but the new Ghost styling kit is only the second Rolls-Royce package on offer, following the success of the enhanced Cullinan luxury SUV range launched in 2022. Since launch, Urban Automotive’s reworked Rolls-Royce Cullinan has already attracted a range of high-profile fans, including American media personality Scott Disick.

Simon Dearn, owner and Head of Design at Urban Automotive, said: “It’s incredibly exciting to be launching our new products at SEMA. Unquestionably one of the key events of the year, SEMA showcases Urban’s new Range Rover and Rolls-Royce Ghost styling packs to a huge audience.

“We are really looking forward to our continuing relationship with Milltek, working to exclusively distribute Urban Automotive’s premium product range to customers in the USA.”

Visitors to SEMA 2023, which takes place from 31st October to 3rd November at the Las Vegas Convention Center, can find the Milltek Corp stand at booth 24313 in Central Hall – Racing & Performance.

For information on Urban Automotive, visit www.urban-automotive.co.uk or call 01908 978978.

The Urban Automotive specification for Range Rover (L460-Series) includes:

  • Replacement carbon fibre front bumper 
  • Choice of gloss black or Visual Carbon Fibre front bumper mouthpiece
  • Mouthpiece trim overlay in Visual Carbon Fibre
  • Integrated daytime running lights with OEM fog lamp carry over
  • Three-piece front bumper splitter in Visual Carbon Fibre
  • Replacement carbon fibre rear bumper 
  • Rear diffuser with removable skidpan in Visual Carbon Fibre 
  • Milled billet aluminium exhaust finishers 
  • Lower door sills in Visual Carbon Fibre (options for SWB and LWB)
  • Replacement front door blade in Visual Carbon Fibre with Urban Icon branding
  • Upper rear spoiler
  • Rear Urban ‘Sabre’ trim piece with Urban icon
  • Urban Icon rear tailgate badge 
  • Urban bonnet and tailgate lettering (options for ABS or cast)
  • Choice of 24-inch alloy wheels 
  • Optional Milltek Sport performance exhaust 

The Urban Automotive specification for the Rolls-Royce Ghost includes:

  • Replacement carbon fibre front bumper 
  • Two-piece front bumper trim overlay in Visual Carbon Fibre
  • Integrated daytime running lights 
  • Front bumper splitter in Visual Carbon Fibre 
  • Replacement carbon fibre rear bumper
  • Integrated rear diffuser in Visual Carbon Fibre 
  • Milled billet aluminium exhaust finishers 
  • Lower door sills in Visual Carbon Fibre 
  • Rear lip spoiler in Visual Carbon Fibre
  • Urban Icon rear tailgate badge 
  • Choice of 22-inch or 24-inch forged alloy wheels 
  • Optional Milltek Sport performance exhaust 

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