New SCA-Certified OXO Brew 8-Cup Coffee Maker Brews Gold Standard Coffee into Single Cup or Carafe

07/31/2020 by

Award-winning housewares brand OXO today announced the expansion of its OXO Brew coffee portfolio with the introduction of its OXO Brew 8-Cup Coffee Maker. The easy-to-use OXO Brew 8-Cup Coffee Maker is the most compact SCA (Specialty Coffee Association)-certified coffee brewer on the market, delivering gold-standard coffee, whether you want a full carafe or a single cup.

Much like the myriad of OXO products fans have come to know and love over the last three decades, the new OXO Brew 8-Cup Coffee Maker takes an everyday household item – the coffee maker – and makes it simpler, easier and more thoughtfully designed — yielding a better cup of coffee. The new coffee maker, which can brew full carafes as well as a single cup, is a compact brewing system that delivers SCA-certified gold standard quality coffee. Key features include:

  • OXO BetterBrew™ Precision Brewing controls water temperature, water volume and brewing cycles for consistently excellent, gold-standard results
  • Rainmaker™ shower head evenly distributes water over grounds
  • Integrated bloom cycle, inspired by the craft coffee pour-over brewing method, yields optimal flavor extraction
  • Double-walled, vacuum-insulated thermal carafe with brew-through, pour-through carafe lid with drip-free valve keeps coffee warm and is easy to use
  • Base with removable well cover elevates mugs for convenient single-serve brewing
  • Single-serve feature replaces pods, yielding less waste
  • The most compact SCA-certified coffee brewer on the market, with the smallest footprint

"More consumers are working from home in the new normal, and our OXO Brew 8-Cup Coffee Maker can elevate their at-home coffee experience," said Claire Ashley, OXO Category Director, Coffee and Tea. "We've designed a product that delivers gold standard coffee, SCA-certified — the highest coffee brewing standard, with both carafe and single-serve options. And we designed this new brewer to make efficient use of precious countertop space."

The OXO Brew 8-Cup Coffee Maker joins the OXO Brew portfolio of innovative coffee products, including the OXO Brew Conical Burr Coffee Grinder, the OXO Brew Pour-Over Coffee Maker with Water Tank and the OXO Brew Cold Brew Coffee Makers — including the new OXO Brew Compact Cold Brew Coffee Maker.