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Noble 33 Opens Sparrow, a Modern Coastal Italian Restaurant, at Hotel Figueroa in Downtown LA

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Published
11/01/2021 by

Hospitality Group Noble 33 announced today the opening of its newest dining concept, Sparrow, a modern coastal Italian restaurant. This new experiential eatery is located at Hotel Figueroa, the award-winning preserved treasure in Downtown Los Angeles, boasting a deeply rooted 95-year history as a mainstay community hub and urban oasis. Sparrow marks Noble 33's first venture into Italian cuisine, joining the hospitality group's portfolio of high-energy, fine-dining concepts, including Toca Madera West Hollywood, Toca Madera Scottsdale, soon-to-be-open Toca Madera Las Vegas, and soon-to-be Casa Madera West Hollywood.

A long-awaited development of Noble 33, Sparrow is pioneered by the hospitality group's co-founders, Tosh Berman and Mikey Tanha. The launch of Sparrow signifies the next step in Noble 33's international expansion plan and its mission to create standout restaurants that will keep longtime diners returning, newcomers arriving, and best represent Los Angeles' incredible dining culture.

"Sparrow was created from the foundation of what we have built in our other markets while also drawing inspiration from our experiences in coastal European countries, focusing on rich culinary history and aesthetics," said Tanha. "The restaurant offers a full transportive experience that begins the moment guests step through the door."

Sparrow features a modern coastal Italian-inspired menu that exudes bold flavors with high-quality, sustainable, and organic ingredients. The expansive menu is also accompanied by adventurous mixology using fresh, seasonal ingredients, and the finest spirits for dynamic cocktails all rooted in the flavors of Italy. Guests can expect creative twists on comforting Italian and Mediterranean classics, with a selection of pizzas, pastas, and other wood-fired creations like Cestino Del Pane with rosemary, focaccia, grissini and Ciabatta rolls, frantoia oil, Sicilian spices, whipped mascarpone butter, and caponata amongst other starters like Eggplant Caponata Crostino with San Marzano tomatoes, basil, capers, and ricotta salata.

Located adjacent to Hotel Figueroa's iconic coffin-shaped pool imbued with Mediterranean-inspired elements offering a resort-like respite, the interior of Sparrow is just as captivating as the surrounding environment as guests take flight to the enchanting southern European coast. With cathedral-like arched entryways and an original 1920's limestone fireplace, the restaurant features velvet draped arches and modern light fixtures mixed with traditional Coastal Italian and Mediterranean styles characterized by simple yet romantic features, a neutral color scheme with touches of blue accents, as well as the use of marble, tile insets, and wood. A forgotten skylight excavated during the hotel's recent renovation spills natural light into the sprawling room, while doors can be opened to the pool deck and outdoor dining space for a stunning backdrop of the DTLA skyline.

"Our intention behind Sparrow was to create an environment where guests feel transported to coastal Europe through charming design and a diverse menu that tells a story," said Berman. "The Coastal Italian and Mediterranean regions are some of our favorite travel destinations, so the opportunity to bring that cuisine and culture to our community is very fulfilling for us."

Upcoming dining concepts that will follow as part of Noble 33's development roadmap include Casa Madera West Hollywood, Casa Madera Toronto and Toca Madera Las Vegas. Further expansion targets include New York, Miami, and London. To learn more about Noble 33, please visit www.noble33.com and/or @Noble.33 on Instagram.

Named as a Condé Nast Traveler 2021 Readers' Choice Awards winner, and Travel + Leisure 'World's Best' 2020 winner, Hotel Figueroa's vision is to create a space that is authentically Los Angeles, including a guest experience that is elevated, celebrating the dynamism of Los Angeles' thriving arts community that pays direct tribute to the uncompromising, independent spirit of the originators of the property. Melding original 1920s Spanish Colonial splendor with modern accents and unscripted hospitality, Hotel Figueroa features undoubtedly contemporary touches throughout the property that is inspired by its own unique history.

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