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NUO Hotels Expands Its Portfolio In China's Capital

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Published
11/30/2016 by

Luxury Brand, Beijing Hotel NUO, will add a second hotel to its portfolio, managed under Key International Hotels Management Co., Ltd. Raffles Beijing Hotel will be renamed Beijing Hotel NUO. The landmark hotel which was opened in 1917 is one of the oldest Luxury hotels in China and has witnessed many historic events over the last 100 years.

NUO represents the golden promise that the brand is committed to, stepping from the mainland onto the world stage when it announced its global expansion strategy at the Temple of Heaven in Beijing. In pioneering Chinese luxury hospitality as one of the country's first homegrown five-star hotel brands, NUO is drawing inspiration from the country's 5,000 years of history and cultural heritage and its commitment to serving as a custodian of traditional Chinese culture.

Developed in conjunction with Kempinski Hotels and Beijing Tourism Group (BTG), NUO aims to disseminate the novel lifestyle and attitudes of modern China while honouring its cultural heritage and supporting contemporary art and culture. NUO is based on four pillars: Chinese, luxury, contemporary and green. These four pillars represent NUO's core philosophy ensuring that guests enjoy an unprecedented hotel experience.

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