It’s regarded as one of the best sports cars of its time, and one of the most involving drives you’ll experience, but now there’s another great reason to buy a new Lotus Elise - it’s rock-bottom running costs.

Despite its straight-line speed, the Lotus Elise has been declared by What Car? as the slowest depreciating performance car on the market - retaining more of its purchase price than rivals. Excellent news for buyers, and with five-star reviews of the latest Elise Sport and Elise Sprint now published, it shows there’s never been a better time to find out what makes this Lotus so special.

With depreciation the single biggest ownership running cost, and some rival performance models losing owners a small fortune in the first years of ownership, the Elise’s strong values mean it’s a wise choice for those buying the car outright or opting for a great-value finance package.

Beating the very best that competitors can muster, buyers’ bible What Car? rates the Elise as top in class, retaining up to 95% of its price after 12 months and over 54% of after four years with average mileage. In addition to besting similarly priced sports car, including the Porsche Cayman, What Car?’s data shows the Elise also trumps exotic rivals, like the Ferrari 458 Italia.

Jean-Marc Gales, CEO, Group Lotus plc said, “At Lotus we design and build our cars to be the best, from the quality of the engineering to the experience from behind the wheel. We’re second to none in refining the very definition of a sports car. Rivals may have six-figure price tags, no other is as intuitive or involving as a Lotus. The great news is that you’ll enjoy all the raw performance and sublime handling that the Elise has to offer without the fear of high running costs. The latest Elise is the best yet, and we know that a new generation of buyers are going to love it.”

Since its introduction, nearly 33,000 Elise have been hand built at the company’s famous Hethel factory, every one epitomising Lotus founder Colin Chapman’s vision of efficient engineering. Hailed as the greatest car of a generation, combining pace, agility and a purity of purpose, it has also received the Readers’ Champion as part of the prestigious Autocar Awards.

Steve Huntingford, Editor of What Car? said, “Depreciation is generally the biggest cost of car ownership. But, aside from limited-run specials, the Elise holds its value better than any other car. This makes it a surprisingly affordable long-term ownership proposition and a sports car that you can buy with your head as well as your heart.”

Lotus’ popular interest-free finance deal*, which includes paying half now and the remaining balance in two years means it’s easier to drive one of the all-time great sports cars.

About the Lotus Elise
Unveiled in March, and recently reviewed to acclaim by the leading motoring journalists, the latest Elise is fully focused on driver involvement. Reaffirming the company’s leading position in automotive engineering, it remains a benchmark in purity and balance.

Integrating a new front and rear aesthetic with Lotus’ established design language, the Elise receives a wide range of cabin enhancements - including the lightweight open-gate gear select mechanism first introduced on the Lotus Exige Sport 350.  Available in both the 1.6-litre naturally aspirated and 1.8-litre supercharged versions, the new car comes with a host of weight-saving items as standard.

At the heart of the Elise line up is the new Sprint edition, which encapsulates the spirit of Lotus by offering the latest in efficient engineering to set the standard as the lightest fully homologated car available in Europe, using lightweight and carbon components to hit a new benchmark dry weight of just 798 kg.

Every new Elise buyer can personalise their car through the Lotus Exclusive programme. Developed by the Lotus Design team, it combines traditional British craftsmanship with the best of contemporary styling. Conceived to inspire customers, allowing them to tailor vehicles to their personal taste, it offers a comprehensive array of options and provides an alluring alternative to an off-the-peg sports car. Since its introduction this has proved increasingly popular, with 25% of all new cars undergoing some form of personalisation.

To find out more about Lotus Elise range visit: http://www.lotuscars.com/about-elise

Manufacturer’s Suggested Retail Price

Elise Sport                               £32,300

Elise Sprint                              £37,300

Elise Sport 220                       £39,300

Elise Sprint 220                      £44,300

Elise Cup 250                         £47,400

About the Lotus Elise
Unveiled in March, and recently reviewed to acclaim by the leading motoring journalists, the latest Elise is fully focused on driver involvement. Reaffirming the company’s leading position in automotive engineering, it remains a benchmark in purity and balance.

Integrating a new front and rear aesthetic with Lotus’ established design language, the Elise receives a wide range of cabin enhancements - including the lightweight open-gate gear select mechanism first introduced on the Lotus Exige Sport 350.  Available in both the 1.6-litre naturally aspirated and 1.8-litre supercharged versions, the new car comes with a host of weight-saving items as standard.

At the heart of the Elise line up is the new Sprint edition, which encapsulates the spirit of Lotus by offering the latest in efficient engineering to set the standard as the lightest fully homologated car available in Europe, using lightweight and carbon components to hit a new benchmark dry weight of just 798 kg.

Every new Elise buyer can personalise their car through the Lotus Exclusive programme. Developed by the Lotus Design team, it combines traditional British craftsmanship with the best of contemporary styling. Conceived to inspire customers, allowing them to tailor vehicles to their personal taste, it offers a comprehensive array of options and provides an alluring alternative to an off-the-peg sports car. Since its introduction this has proved increasingly popular, with 25% of all new cars undergoing some form of personalisation.

To find out more about Lotus Elise range visit: http://www.lotuscars.com/about-elise

Manufacturer’s Suggested Retail Price

Elise Sport                               £32,300

Elise Sprint                              £37,300

Elise Sport 220                       £39,300

Elise Sprint 220                      £44,300

Elise Cup 250                         £47,400

*Credit is subject to status, 18+ UK residents only. Lotus Finance, a trading style of Black Horse Limited, St William House, Tresillian Terrace, Cardiff, CF10 5BH.