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Pier Sixty-Six + Tambourine Lead Digital Marketing Strategy For Multi-Billion-Dollar Redevelopment

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#hotels #resorts #travel #vacation
Published
07/31/2025 by

Pier Sixty-Six has selected Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, to spearhead the digital marketing initiatives for the property's multi-billion-dollar redevelopment, located on 32 waterfront acres at the gateway to the beach in the prime Harbor Beach district of Fort Lauderdale.

With Pier Sixty-Six's recent re-opening in early 2025, Tambourine developed and launched a series of captivating websites, supported by targeted paid media campaigns, to give travelers an inside look at the revitalized and picturesque waterfront property. The websites showcase the resort's stunning guest rooms, expansive 40,000+ square feet of versatile indoor and outdoor spaces, full-service spa, diverse dining outlets, world-class marina, and luxury residences.

"Since the 1960s, Pier Sixty-Six has been an icon in our hometown of Fort Lauderdale. Our commitment is not just to preserve the resort's legacy but to elevate it during its next chapter in a way that continues to resonate with visitors for decades to come," said Rafael Cardozo, CEO at Tambourine. "We are honored to be part of Pier Sixty-Six's transformative journey."

Both the physical revitalization and the digital branding transformation mark a significant milestone in the history of Pier Sixty-Six.

"We have unveiled a refreshed and reimagined experience for our guests, blending modern luxury with the rich heritage of an iconic Fort Lauderdale destination," said Brett Boreing, Executive Director of Sales & Marketing at Pier Sixty-Six.

Pier Sixty-Six and Tambourine have maintained an ongoing partnership since 2018.

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