Plusgrade Collaborates with The Leading Hotels of the World (LHW) to Enhance Loyalty Experiences

12/06/2023 by

Plusgrade, the leading provider of ancillary revenue solutions for the global travel industry, today announces the launch of multiple loyalty solutions for The Leading Hotels of the World (LHW), the leader in independent luxury hospitality. Plusgrade's loyalty business unit, Points, will power multiple benefits for Leaders Club that enrich the experience for members, offering greater choice and flexibility in how rewards are earned and redeemed.

Through the partnership with Points, a Plusgrade company, Leaders Club members now have the opportunity to accelerate their progress toward reward goals by making an immediate lump-sum purchase of rewards through the "Purchase Points" feature. This empowers members to access exceptional hotel stays and experiences sooner.

Additionally, Leaders Club members will also have access to the "Gift Points" feature. This gives members the ability to share the gift of luxury by buying points for friends and family, offering greater flexibility in how points are redeemed. 

"At Plusgrade, we deliver incredible customer experiences through products designed to elevate the traveler journey," said Ken Harris, Founder and CEO of Plusgrade. "We're excited to introduce innovative benefits for Leaders Club members that enhance their loyalty experience while fueling substantial ancillary revenue growth for LHW."

In an era of dynamic transformation within the luxury hospitality industry, LHW has consistently set the standard of unmatched quality and extraordinary experiences across its portfolio of 400+ independent luxury hotels. LHW continues to lead by innovating and now offers loyal guests and members of the Leaders Club program access to new levels of choice and flexibility.

"We are excited to leverage the expertise of Plusgrade to bring these new offerings to our Leaders Club members," said Phil Koserowski, Senior Vice President and Chief Marketing Officer, The Leading Hotels of the World. "This collaboration provides more utility to our best guests, giving them more ways to earn and use points and ultimately continue to travel the world through our global portfolio of remarkably uncommon hotels."

For over two decades, Points, a Plusgrade company has been helping loyalty programs build, power and grow their best loyalty experience. Since its founding, they've maintained a relentless focus on fostering loyalty and trust with 60+ partners in the airline, travel, hotel, retail and financial ecosystem around the globe. This collaboration with LHW reflects Plusgrade's commitment to transforming the loyalty landscape and helping to shape the future of loyalty programs alongside its partners.