Raffi Jewellers Inaugurates New Rolex Boutique in Mississauga, Ontario, Canada

01/09/2017 by

Raffi Jewellers, one of the Greater Toronto Area's leading watch and jewellery retailers, and Rolex are pleased to announce the inauguration of a new Rolex Boutique in Mississauga. The new boutique is situated within the new luxury wing at Square One Shopping Centre — a prime location within the largest shopping centre in Ontario — and is a tribute to the timelessness and perfection of the leading Swiss watch brand.

"It is our mission to provide a bespoke shopping experience for every client that enters our doors, and to present them with the finest selection of timepieces, a deep trove of knowledge, and superior service, all in a refined setting," said Mr. Peter Garabetian, co-owner of Raffi Jewellers. "We are proud to be expanding our partnership with Rolex in Mississauga, and honoured to share the immutable Swiss watchmakers' values that defy time: quality, passion and excellence."

"As partners with Rolex, we fit together, hand in glove, on company values such as honesty, integrity, tradition, and reliability, and these are the principles that have kept our businesses growing and thriving together,"  said Mr. Vahe Garabetian, co-owner of Raffi Jewellers.

The boutique offers an impressive setting to discover a wide variety of Rolex wrist- watches. The self-winding, mechanical Oyster Perpetual models form the pillar of a collection of legendary timepieces that combine prestige and technology with precision and style suited to every occasion.


Inside the boutique, the visitor is enveloped in an atmosphere inspired by water and the sea, evoking the essence of Rolex, known worldwide as the inventor, in 1926, of the Oyster, the first waterproof wristwatch. A wall of illuminated etched Aqua glass draws the eye with its gently undulating wave motif, as the elegantly designed showroom provides clients with an exceptional shopping experience. The gold-effect Rolex crown, iconic symbol of the brand, decorates the entrance, walls, and display cases.

The new location is clad in sophisticated and refined materials and furnishings — walnut wood cabinets, bronze detailing, and floors in Crema Marfil marble — setting the scene for a customer experience that is as luxurious as the watches on display.

While the signature Rolex details, defined by the design charter at the brand's headquarters, remain a constant throughout, the boutique in Mississauga also introduces distinct features that capture the essence of its unique location, blending local design into the universe of excellence typified by Rolex.