Exclusive private jewelry shopping experience creates destination for high fine jewelry and watches
Preeminent assortment with 20 new brands, limited edition pieces and the largest selection of men's watches Saks has ever offered
Saks Fifth Avenue today opens The Vault, a new floor dedicated to high fine jewelry and watches, furthering the Grand Renovation of its iconic Flagship store and Saks's position as the quintessential luxury destination for jewelry and watches in Manhattan. Located on the lower level, the new environment offers customers an exclusive, private jewelry shopping experience. The Vault houses a preeminent assortment of more than 25 brands, 20 of which are new to Saks New York, including one-of-a-kind and limited edition pieces, as well as the largest selection of men's watches Saks has ever offered.
"As New York City's newest destination for high fine jewelry and timepieces, The Vault takes the Saks Fifth Avenue flagship experience to the next level," said Marc Metrick, President, Saks Fifth Avenue. "Our significant investment in creating this new space supports our commitment to further Saks's position as the preeminent New York City luxury destination. With a unique atmosphere and impressive merchandise selection, Saks is delivering one-of-a-kind experiences, creating personal connections with our customers and transforming the way they shop for these valuable and lifelong pieces. The Vault is another dominant category presentation and the epitome of our New Luxury strategy focused on individuality, personalization and ease."
"We have created the ultimate luxury destination for high fine jewelry and watches in New York City," said Tracy Margolies, Saks Fifth Avenue, Chief Merchant. "With an enhanced and elevated collection of brands, The Vault features a stunning selection of pieces - from diamond engagement rings and collectible men's timepieces, to limited edition and one-of-a-kind styles only available at Saks. We look forward to welcoming clients to this new floor where they will be treated to a high-touch experience from our team of associates, who are expertly trained to work with customers making these special, significant and timeless purchases."
The Vault is accessed by a Rem Koolhaas-designed escalator, creating seamless access between the recently completed main floor, as well as Beauty and Jewelry on 2. The department features six high fine jewelry shop-in-shops, eight vendor-designed watch shops, and two additional private VIP rooms. The Vault also includes the International Lounge, which offers a multilingual concierge service for global visitors, daily store tours and jewelry and watch repair services. A centrally located Exhibition Space will serve as an area to feature brand partners, guest curators, special collaborations and more.
BRAND HIGHLIGHTS
The 12,000 square foot department more than doubles the space dedicated to fine jewelry and watches. The floor features a curated mix of over 25 high fine jewelry and watch brands from around the world, combining over 2,000 years of rich heritage and incredible craftsmanship.
Highlights include:
THE INTERNATIONAL LOUNGE
STORE DESIGN
The Saks Store Planning & Design team collaborated with global architecture, design, and planning firm, Gensler, to design The Vault.
Design highlights include:
DIGITAL AND BEYOND
Key aspects of The Vault will link to Saks.com to offer an integrated real and virtual world of high fine jewelry and watches.
Digital initiatives include:
FEATURED BRANDS
Adam Foster Fine Jewelry, Assael, Baume & Mercier, Boucheron, Bulgari, CHANEL, Chopard, Dena Kemp, Franck Muller, Graff, Hermès, IWC Schaffhausen, Jaeger-LeCoultre, Lorraine Schwartz, Martin Katz, Montblanc, NINI Jewels, Oscar Heyman, Piaget, Piranesi, Repossi, Robert Procop, Roger Dubuis, Tabbah, TAG Heuer and Vacheron Constantin.
GRAND RENOVATION OVERVIEW
All aspects of Saks's New York flagship Grand Renovation are integral pieces of its new business model, creating the ultimate luxury shopping destination in New York City with unparalleled service and merchandise. The opening of The Vault is the latest step in the $250 million Grand Renovation, and follows: