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Square One Shopping Centre to unveil new store concepts for Canadian retailer European Boutique

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Published
12/06/2021 by

New storefronts are coming to Square One Shopping Centre early in the New Year. Canadian luxury watch and jewellery retailer European Boutique has announced that it will be undertaking a major renovation of its Square One Shopping Centre location to introduce mono-brand storefronts for luxury brands Breitling and TAG Heuer.

The unique storefronts for each brand will resemble those introduced by European Boutique at CF Toronto Eaton Centre and CF Sherway Gardens, pictured below.

The mono-brand concepts represent yet another expansion for luxury watch brands in partnership with European Boutique. Over the past 4 years, the iconic Canadian retailer has unveiled a number of first-in-Canada mono-brand concepts, including Canada's first Breitling Boutique, OMEGA boutique, as well as world-class storefronts for Montblanc, TAG Heuer and GUCCI which are unique in all of North America.

Canadian brand Diamonds Direct® has also confirmed that it will be opening a new showroom concept at Square One Shopping Centre early in 2022. The expansion represents a major move by Diamonds Direct® in the City of Mississauga, one of Canada's largest and fastest growing markets. The new store will occupy approximately 30 feet of storefront and showcase design elements inspired by Diamonds Direct's CF Sherway Gardens showroom in Etobicoke, pictured below. The new store will allow Diamonds Direct® to showcase its complete offering of both natural and lab-grown diamonds, as well as its family of brands (Jewellery Direct®, Gold Direct® and Watches Direct™).

Diamonds Direct® currently operates an e-commerce business across Canada at DiamondsDirect.ca and has confirmed plans for additional brick-and-mortar showrooms in all major markets, Canada-wide.

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