SUBPAC AND JLR Partner to Bring A New Dimension of Sound to Drivers

06/05/2023 by

SUBPAC, the industry-leading tactile audio company that brings reference-quality low frequency monitoring solutions to audio production, has partnered with modern luxury automotive business JLR for the company's first venture in taking the studio to the street. SUBPAC has continually pushed the boundaries in music production by creating the most advanced studio-grade solutions used by some of music's top creators. Now, SUBPAC technology is incorporated into the New Range Rover Sport SV EDITION ONE's Body and Soul Seat (BASS) system, a high-fidelity, tactile audio experience, complete with wellness benefits.

Together SUBPAC and JLR are revolutionizing the in-vehicle audio experience with a whole new approach to sound, allowing front-seat occupants to actually feel the music. The new Body and Soul Seat (BASS) incorporates SUBPAC's AI optimizing software. This technology, coupled with transducers and membranes, delivers high fidelity audio vibrations directly to the driver and passengers. New Range Rover Sport SV's Body and Soul Seat revolutionizes the way in-car media is experienced. Working seamlessly alongside the existing 29-speaker system, BASS sets a new standard in immersive audio.

"By teaming up with JLR, we are now able to bring our advanced audio technology to the automotive industry, allowing drivers and passengers to experience sound in a completely new and transformative way – by physically feeling it. The New Range Rover Sport SV is truly the perfect showcase for our AI-based solution" said Todd Chernecki, CEO of SUBPAC.

"We're always looking for innovative ways to enhance the driving experience," said Jamal Hameedi, Director, SVO at JLR. "Partnering with SUBPAC has allowed us to make truly immersive audio a reality with the Body and Soul Seat by creating an unparalleled multi-sensory experience that enhances our clients' modern luxury journey, truly setting the New Range Rover Sport SV apart."

Outside of immersive in-car audio, the Range Rover Sport SV with Body and Soul Seat can help enhance front seat occupants' mental and physiological well-being. In line with SUBPAC's various wellness initiatives, and a study developed by Coventry University, UK, and JLR, findings show the seat can help with stress reduction and relaxation by improving heart rate variability (HRV).

Always looking to push the boundaries of what's possible, SUBPAC has plans to expand its technology beyond automotive, positioning itself as a leader in audio innovation across different industries. These partnerships include gaming, aviation, as well as entering the health & wellness market.

New Range Rover Sport SV EDITION ONE clients can look forward to experiencing the Body and Soul Seat first – find out more about the vehicle at For more information on SUBPAC, visit