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SUPER73 Partners With Howler Brothers To Launch First Of Its Kind Capsule Collection

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#bike #electricmotorbikes #ebike #electricbike
Published
03/02/2024 by

SUPER73, the American lifestyle adventure brand specializing in electric motorbikes, today announced its collaboration with Howler Brothers, a design-driven, Austin, Texas-based outdoor apparel company. This partnership is the ebike company's largest co-branded capsule drop to date.

Fusing outdoor ruggedness with urban flair, the SUPER73 x Howler Brothers collaboration encapsulates the adventurous spirit defining both innovative brands. Celebrating surf culture and western wear with a knack for forward-thinking design, this collaboration offers unique and compelling products, including a custom SUPER73-S2 e-bike, exclusive Howler Brothers apparel, and limited edition accessories such as a custom Almond surfboard.

"We're beyond stoked to announce this partnership between SUPER73 and our buds at Howler Brothers. This collaboration highlights two brands driven by a passion to create tools that enable adventure and exploration," said Jake Perucca, Head of Sales & Channel Marketing at SUPER73. "Howler embodies the spirit of the outdoors and we hope the community can feel the energy both brands put into this limited capsule."

The two brands combined forces to provide products that highlight their respective fields of expertise:

Custom and Limited-Edition Howler Brothers x SUPER73-S2:

This Lightning Powered Surf Machine is inspired by the desert and surf landscapes–a true Baja cruiser. SUPER73 developed five customized e-bikes conceptualized by the Austin-based brand's iconic design team. Built for both urban commutes and off-road adventures, this collaboration delivers an electric vehicle that captures the essence of the great outdoors, including:

  • Custom painted frame and battery casing
  • Beige gum wall tires
  • Custom brown leather Kanebilt seat
  • Attached rear rack
  • In-frame molle panel with custom Vedavoo bag
  • Custom fabricated fly rod tube holder
  • Moved By Bikes shortboard surf rack
  • Available to purchase at SUPER73.com for $3,800 MSRP

Custom Howler Brothers x SUPER73 Apparel:

Featuring Howler Brothers' signature aesthetic, the apparel line is designed to seamlessly transition from mountain trails to city streets, including:

  • Howler Brothers x SUPER73 Foam Dome Hat
  • Howler Brothers x SUPER73 Unstructured Snapback Hat
  • Howler Brothers x SUPER73 Cotton T-Shirt
  • Howler Brothers x SUPER73 Long Sleeve T-Shirt
  • Howler Brothers x SUPER73 Lined Depot Jacket with custom chain stitch embroidery by Fort Lonesome

Custom Howler Brothers x SUPER73 Accessories:

Showcasing a range of items that redefine the meaning of outdoor essentials. Each accessory bears the distinctive touch of SUPER73 and Howler Brothers' unique design, transforming everyday must-haves into emblems of exploration, including:

  • Howler Brothers x SUPER73 Patch
  • Howler Brothers x SUPER73 Beach Towel
  • Howler Brothers x SUPER73 Enamel Pin
  • Howler Brothers x SUPER73 Sandia Fish Surfboard from Almond Surfboards
  • Howler Brothers x SUPER73 Helmet
  • Custom items available for purchase at HowlerBros.com starting at $7 MSRP

Paul Graham, VP of Marketing at Howler Brothers, remarked, "As longtime fans of SUPER73, we're thrilled to embark on this partnership, combining our shared love for adventure with the ability to push the boundaries of creativity. We've got some fun additions to the classic Howler staples that make this collection unique - like custom chain stitch embroidery from Austin's Ft. Lonesome on the Lined Depot Jacket and hand-painted graphics on the bike and helmet."

Full details on the SUPER73 and Howler Brothers partnership can be found at SUPER73.com. 

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