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“The Art Of Arrival”: Maybach Makes An Iconic Entrance Into "The Devil Wears Prada 2"

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Published
06/16/2026 by
  • The Mercedes-Maybach S-Class takes center stage as the vehicle for main character Miranda Priestly, reinforcing its status as a symbol of authority and luxury
  • The global campaign celebrates "The Art of Arrival" with a custom spot rooted in the philosophy of the Maybach brand: True power lies in the details, refined presence, and sanctuary of the rear seat
  • This collaboration with 20th Century Studios' "The Devil Wears Prada 2", which hits theatres May 1, marks the 20th anniversary of the Mercedes-Benz featured in the original film

The Maybach brand announced a landmark collaboration today with 20th Century Studios' "The Devil Wears Prada 2" – a remarkable full-circle moment. Two decades ago, the Mercedes-Benz S‑Class was prominently featured in the original 2006 film, helping define its aesthetic of power and prestige in the glamorous world of high fashion. Now, with the highly anticipated sequel arriving in theatres May 1, the brand returns to the world of "The Devil Wears Prada" with the Mercedes-Maybach S-Class as the hero vehicle. The placement is part of a new, first-of-its-kind campaign from the brand, celebrating two icons of style.

The Mercedes-Benz collaboration with "The Devil Wears Prada 2" is a fully integrated 360° co-promotional campaign launching globally on March 27, 2026. Campaign assets include a custom spot featuring film footage and premium key visuals for print and digital advertising. A one-of-a-kind "Devil Wears Prada 2"-themed MANUFAKTUR Mercedes-Maybach S-Class will be produced for premiere activations and marketing events, as an elevated tribute to craftsmanship.

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