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World's first luxury olive oil to be launched at Fortnum & Mason in London, UK

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Published
07/15/2016

On the 6th of June, Speiron Co. will begin its partnership with what is known to be the most luxurious department store in the world, Fortnum & Mason.
Speiron's first product λ /lambda/ ultra-premium olive oil will be retailed at Fortnum & Mason's Piccadilly store in London from July onwards, after being chosen from 126 olive oils as the winner of Fortnum's 2016 blind tasting event.

From some of the oldest and rarest trees of Greece, the finest Koroneiki and Kolovi olives are handpicked and pressed with outmost precision and care to create this luxury olive oil; λ /lambda/. The rare craftsmanship and high quality ingredients create a perfectly balanced olive oil of ultra-low acidity (0.19°), rich with natural flavors of Greece such as almonds and artichokes. Bottled and labeled by hand, Speiron Co delivers an award winning product of the highest quality and precision for the ultimate gourmand.

On the 13th of July, product experts will be available at Fortnum & Mason to introduce λ /lambda/ to the public through exclusive tasting events.

Speiron was founded in 2006 by entrepreneur Giorgos Kolliopoulos and is the first Luxury Food & Beverage Company in Greece. It produces λ /lambda/, the first luxury olive oil and currently exports in 5 countries. In the U.K. the company is represented by Sabi Strategy Group. Available worldwide from www.speironcompany.com.
Fortnum & Mason, is the most luxurious department store in the world, since 1707. Founded as a grocery store in central London, was developed into an upmarket department store that provides a treasure trove of hampers, tea, coffee & sweet treats.
Sabi Strategy Group provides comprehensive communication strategies and solutions to international corporations, political organisations and HNWIs. With offices in London and Johannesburg, the Sabi Strategy Group team have worked on campaigns and research projects for clients around the globe from Afghanistan to Zimbabwe.

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