Here's Why More Men Are Buying Luxury Jewelry

Published
12/26/2021

Men are no strangers to jewelry as history has proven that men are as fond of gems and precious metals as women. A 16th-century portrait of the nobleman Sir Walter Raleigh depicts him with pearls dangling from his cloak. Nowadays, the same seems to apply to popular men out there. Gucci Mane wore some impressive diamonds at the 2020 Grammy Awards, whereas Johnny Depp made a fashion statement with his gold rings. A recent report on the state of jewelry authored by Business of Fashion states that men's buying potential in terms of fine jewelry accounts for 10% of the global market. So, why are men into luxury jewelry? Let’s find out. 


Male Style Icons are Redefining Jewelry Trends

Men's style has become more flexible and varied nowadays. Actors, singers, athletes, and celebrities are more uninhibited in their fashion choices, and that has significantly affected men's view of luxury jewelry. When the late Chadwick Boseman, star of Black Panther, wore floral brooches on the red carpet, and Timothee Chalamet attended an awards ceremony wearing bracelets and rings, it is no wonder that modern, ordinary men followed their example as well. That cultural shift has made men more aware of themselves and more interested in expanding their wardrobe. It is no wonder that the global market has nowadays turned into a whole new direction in terms of men's jewelry in order to accommodate this shift towards eye-catching fashion. Novel and impressive necklaces, earrings, and rings have made their appearance in the market, and gemstones of every color and cut are being used in men's jewelry as the demand for them grows.


Lockdown's Effect On Jewelry Spending

During the pandemic, the sales of men's jewelry increased by more than 60%. The seclusion during the COVID-19 pandemic has made men braver in terms of fashion and willing to feel more liberated. Moreover, a lot of men claim to have been inspired by their girlfriends and have tried to come up with new ways to become more fashionable. Instead of buying clothes and accessories, men prefer to spend their money on something more permanent, like a precious stone embedded in a necklace. Younger men, in particular, are more confident in expressing their own style, and purchasing a valuable piece of jewelry can make them look more stylish and modern. 

For those seeking to enhance their style during these times, the option to buy bracelets for men online provides a convenient avenue to discover and acquire pieces that resonate with their aesthetic preferences and aspirations, all while adapting to the evolving landscape of fashion and lifestyle trends.


Jewelry As a Means of Self-Expression

Purchasing a valuable ring or necklace can make both men and women feel confident, and it can increase their self-esteem. By taking care of their look and image, men feel more self-assured and dynamic. Jewels symbolize beauty and classicism, and men nowadays wish to be perceived as attractive more than ever before. The feeling of being desired is increased through the use of jewelry that can enhance the outer looks more than clothes and accessories. The psychological aspect of wearing jewelry has recently become more important to men, since modern males care more about their style and wish to stand out not only on special occasions, but in their everyday life as well.


More men are now investing in luxurious jewelry for themselves. The current fashion trends, the whole cultural progression, and the need to feel confident and stylish have made men willing to bring jewels into their lives for good.