PATRÓN® Tequila, the world's number one super-premium tequila*, is growing its prestige portfolio with the global launch of PATRÓN EL CIELO, the ultimate innovation in silver tequila. PATRÓN EL CIELO is the first four-times distilled prestige tequila
A Cinco de Mayo celebration is never complete without delicious tequila, so leave it to Tequila Don Julio, Mexico's original luxury tequila, to make it easier than ever to celebrate! Returning for the third consecutive year, Tequila Don Julio is
As Michter's continues to face inventory constraints due to strong demand, the company is taking steps to expand capacity responsibly. In recent years, Michter's has grown fermentation capacity by adding six 18,000-gallon fermenters made by
Heaven's Door Spirits, the celebrated whiskey brand founded by Bob Dylan, announced today its plans to open a new distillery in Pleasureville, Kentucky. Located on over 160 acres of rolling hills astride Six Mile Creek, the picturesque property was
Broken Shed Vodka, New Zealand's award-winning, premium vodka and the fastest growing vodka brand in the U.S. for two consecutive years, has officially been named a "2023 Rising Star" in the Growth Brand category of this year's Beverage Dynamics
Lux Row master distiller and master blender John Rempe renews his annual pact with bourbon drinkers with the release of Blood Oath Pact 9 Kentucky Straight Bourbon Whiskey finished in Oloroso Sherry casks. A limited supply of 17,000 (3-pack) cases wi
Elvis Whiskey has launched a new peanut butter, banana and bacon-flavored whiskey, 'Midnight Snack,' inspired by the rock 'n' roll icon's favorite decadent sandwich. The idea for 'Midnight Snack' came from the popularity of Elvis' favorite sandwich,
Oceania Cruises, the world's leading culinary- and destination-focused cruise line, is delighted to partner with multi-award-winning whisky brand Chapter 7 on the creation of an exclusive 20-year-old small-batch cask of whisky to celebrate the launch
DIAGEO North America announces the launch of its newest Distillers Edition bottlings in the U.S. – an annual release of limited-edition Single Malt Scotch Whiskies that are double-matured in different types of cask wood, chosen to complement the char
Mayenda, a new luxury sipping tequila created to capture lost flavors from the heart of the agave, launches today in the United States and Mexico with the introduction of Mayenda Tequila Blanco. Mayenda's pioneering process adds two extra steps of cr